In a 72-page submission in response to the Australian Competition and Consumer Commission's preliminary report, Oracle made no secret of what it was taking aim at, saying, "In providing this submission to the ACCC, Oracle Corporation wishes to focus primarily on the activities of one digital platform, Google, and the way that Google’s actions in a number of different areas have had, and continue to have, a detrimental impact on Australian consumers and small businesses.
"This submission will focus upon how Google exploits consumers and small businesses and in doing so forecloses competition in advertising markets. This, as is further explored in the Preliminary Report, has had follow-on negative impacts in the media sector in Australia."
Thus far, the strongest words uttered in submissions to this report have come from News Corporation, but that company has a big stake in Australian media.
The watchdog has been releasing submissions since 4 May and put out a fresh batch on Tuesday, Oracle's among them.
Oracle said it was of the belief that the inquiry should reveal to Australians the extent of collection of personal information by Google, "how it is gathered and how it is used (including how Google combines information to infer other personal information that the consumer did not intend to provide)".
"Without this understanding it is difficult for consumers to determine the value of their personal information or make informed and real choices. Such investigations and independent analysis, as has been undertaken by the ACCC, also demonstrate how Google, by acting in an unconstrained manner, creates barriers to competition that need to be addressed in a timely manner to the benefit of consumers and the competitive process, the company said.
Oracle and Google have been butting heads in a nine-year-long court battle, with the case having been taken to the Supreme Court by Google in January order to try and get the highest court in the US to hear its plea, and declare that the more than 15,000 lines of Java code that it used in its Android mobile operating system constitute "fair use".
In its submission, Oracle said that based on the recommendations made in the preliminary report, action should be taken against Google.
"The recommendations and the guidance provided by the outcome of the investigations will also assist in ensuring that, in future, no other company will be able to abuse substantial market power obtained from its dominant position, in the manner that Google has been able to in the relevant online markets," Oracle said.
"This is important as Google’s anti-competitive behaviour has resulted in such negative impacts for Australian consumers and small business as well as for the competitive process."
Google has already been fined numerous times for alleged privacy violations and monopolistic practices. In January, France fined the company €50 million (US$56.8 million) for violations of the EU's General Data Protection Regulation.
In July last year, the EU fined Google €4.3 billion for allegedly breaching anti-trust rules over its Android mobile operating system. Google has challenged this fine.
And in June 2017, Google was fined €2.42 billion by the EU for allegedly abusing its search engine dominance to give illegal advantage to its own comparison shopping service. The company has appealed against this fine too.
A third fine is said to be in the EU pipeline, this for alleged anti-business practices involving Google's AdSense advertising system.
The EU has also floated the idea of breaking up Google into a number of smaller units, with EU competition commissioner Margrethe Vestager saying the political bloc harbours "grave suspicions" about the firm's dominance of the search market.
Brussels is not the only one to fine Google for anti-business practices. In February 2017, the Competition Commission of India fined the company 135.86 crore rupees (about US$21.1 million) for "abusing its dominant position in online general Web search and Web search advertising services in India".