Home Technology Regulation Kids ‘safe zone’ proposed for new online gambling ad rules

Amended restrictions aimed at protecting Australian children from gambling promotional content during live sport being streamed online have been proposed by the Australian Communications and Media Authority.

The proposed restrictions require a "safe zone" across traditional and new media platforms during times when children are more likely to be a part of the audience.

The ACMA is currently developing the revised draft rules which would prohibit gambling advertising during live sport that is streamed online between 5am and 8.30pm and restrict gambling advertising at other times.

Similar rules have been in place across broadcasting platforms since 30 March.

The ACMA says the revised draft rules take into account stakeholder comments received during a consultation on an earlier draft released in April 2018, with areas of proposed change including:

  •  Enhanced flexibility for providers in notifying end-users of the scheduled start of a sporting event.
  •  Removal of a previously proposed class exemption for small online content service providers.
  •  Restriction of a proposed exemption for age-restricted services to providers that are Australian-licensed wagering operators.
  • A new exception from breach in certain circumstances that are beyond the control of a service provider.
  • An extended 30-day implementation period before the new rules come into force.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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