Monday, 12 February 2018 09:13

YouTube tightens screws further on channel owners Featured

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YouTube has announced further restrictions on the use of the site beyond the existing rules for striking channel owners off when videos deemed unsuitable are uploaded, in a clear indication that all the steps it has taken over the last 10 months to sanitise the platform have not had the desired effect.

The video-sharing site, which is owned by Google, said in a blog post it would remove channels from Google Preferred — its programme that allows advertisers to pay to place their ads on high-performing videos on the site — if unsuitable content was uploaded.

The new actions will be taken "in the rare event when one creator’s actions harm the entire community".

Additionally, Ariel Bardin, vice-president of Product Management at YouTube, said it would remove a creator's YouTube Original. According to Wikipedia, "The YouTube Original Channel Initiative was a US$100 million programme funded by Google to bring original content onto Google."

YouTube had issues with content last year, with major advertisers pulling their ads beginning in March when a report appeared stating that these ads were appearing on videos which had racist, sexist, extremist and anti-Semitic content.

tighten screws

In November last year, it was reported that clips of scantily dressed children were carrying ads from brands like Mondelez, Lidl and Mars.

Recently, it was reported that the algorithm used by YouTube to recommend videos related to one that a user is viewing appears to often lead to conspiracy theories, partisan viewpoints and misleading clips, even though the viewer has not shown any interest in that kind of content.

Apart from the penalties listed above, Bardin said: "We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces.

"We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next."

Viewers around the world watch more than a billion hours of video on YouTube every day. More than 200 million different videos are recommended in 80 languages daily.

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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