Displaying items by tag: Customers

Australian businesses are increasingly using big data applications and services, with the latest forecast predicting a threefold increase in usage over the next four years.

Banks in fast growing and rapidly developing markets around the world are increasing their focus on new innovations and investing more in research and development in an effort to deliver greater value to their customers, and to stave off new competitors entering their markets.

The Westpac Bank is using big data and advanced analytics techniques from Teradata to further enhance its engagement with customers, as it continues to develop what it says is the industry leading Marketing CRM program.