Displaying items by tag: Customers

The Westpac Bank is using big data and advanced analytics techniques from Teradata to further enhance its engagement with customers, as it continues to develop what it says is the industry leading Marketing CRM program.

Published in Data
Thursday, 09 October 2014 16:51

MYOB boss questions latest Xero customer numbers

In a marked heating up of the battle currently being waged between small business accounting software providers MYOB and Xero, MYOB chief Tim Reed has questioned Xero’s latest numbers and planted a stake in the ground when it comes to any claim by his Kiwi upstart rival to market leadership.

Published in Accounting Software
Tuesday, 23 September 2014 15:16

A mixed bag for Australia’s battling SMEs

Australia’s small businesses are doing okay in a tough economic environment, but they are not out of the woods yet. While revenues for many have remained relatively stable, more small businesses are still reporting declining revenues than those enjoying revenue growth.

Published in Accounting Software

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