After two years of declines, global smartphone shipments increased in the third quarter of 2019, growing by 1%, as Samsung shipped 78.9 million units, an increase of 11% year-on-year which showed that its strategy of giving up operating profit for market share had worked.
The smartphone market in mainland China grew marginally in the third quarter, with shipments increasing to 97.8 million units from 97.6 million in the second quarter. Huawei extended its market lead by shipping 41.5 million smartphones, to take its market share to a record 42%.
AirPods Pro, Apple's latest headphones, feature active noise cancellation and a new design.
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