Tuesday, 27 August 2013 14:06

Yellowfin seals Netherlands partnership

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Netherlands Oracle service provider, 4apps group, has done a deal with Australian Business Intelligence vendor, Yellowfin, to embed Yellowfin’s BI and analytics solution within Oracle’s EBS.

By integrating the two products, the Dutch based consultancy has created a hybrid product, dubbed ‘Yelloobee’.

“Yelloobee is the new standard in Oracle e-Business Suite reporting,” said 4apps group Sales Director, Marc Plug.  

“Yelloobee is simple, accurate and reliable, offering 4apps’ current and future clients immediate answers to all their critical operational questions.  

“Through years of experience, we know what Oracle e-Business Suite users have been crying out for – fast access to intuitive up-to-date information about the daily operations of their business.  

And that’s exactly what Yelloobee delivers.”

When developing Yelloobee, 4apps group Development Director, Laurens Voogt, said that the company searched for a BI vendor capable of satisfying two key goals.  

“During our extensive evaluation of potential BI technologies, we found that, when it came to traditional BI tools, users required an almost scientific knowledge of data modeling.  

“We were looking for a BI tool with proven world-class functionality, which would offer end-users the ease-of-use and flexibility needed to independently create and share information without any limitations.

“From a business perspective, we were looking for a committed technology partner. A partner both capable and willing to assist our customers, and who understood the commitment required to develop and take a product like Yelloobee to market.  We found all these attributes in Yellowfin.”

Voogt said 4apps had selected Yellowfin “because its interface is intuitive for end-users and provides customers the ability to easily share data from their Oracle eBusiness Suite. In other words, it’s a solution designed for the many, not the few.”

Yellowfin Strategic Alliances Manager for EMEA, Daniel Shaw-Dennis, said the newly formed deal would reaffirm Yellowfin’s growing reputation “as a first choice BI solution and OEM partner across Europe.”

“OEM partnerships have always formed a large and integral part of Yellowfin’s global business – so we know what it takes to get them right.

“As one of the largest Oracle e-Business Suite providers in the Netherlands, 4apps group has a wealth of experience with a strong commitment to delivering first-rate business services, solutions and consulting via long-term mutually beneficial relationships.  We know that Yellowfin’s brand is in very safe hands.”

Under the agreement, 4apps group will offer associated Yellowfin training and implementation services to clients throughout the Netherlands.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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