Wednesday, 29 January 2014 12:26

Xero gears up for roadshow

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Fast growing online accounting vendor Xero is preparing for its annual round-Australia roadshow in February.

The Kiwi vendor has made a big name for itself since setting up in Australia in 2009, and is now New Zealand’s biggest software company. It raised NZ$180 million in new capital in October.

The February roadshow, aimed at accountants and bookkeepers, is expected to attract over 5,000 attendees, said Chris Ridd, managing director of Xero Australia. He said this is the largest Xero event globally and is the biggest accounting and bookkeeping roadshow in Australia.

“The roadshow will unveil the product roadmap, including our new tax platform, which will streamline lodgements with the Australian Tax Office. We will also announce new company news and marketing initiatives designed to help Xero partners grow their business.”

Ridd said 38 exhibitors have signed up for the roadshow, which travel to twenty cities around Australia.

Xero has also launched the second phase of its ‘Do Beautiful Business’ advertising campaign. The campaign, targeted at small business owners, highlights the positive customer sentiment that Xero generates, with customer tweets forming an integral part of the campaign.

The tweets will be featured on outdoor billboards, radio and street posters. Phase one of the campaign, which commenced in September last year, boosted brand awareness of Xero substantially among small business owners.

Xero now has over 100 staff in Australia, and Australian revenues more than doubled last year. “Our numbers show that we are executing on our high growth strategy unencumbered and in a far sounder financial position than our competitors in the Australasian market” said Ridd.

“More and more accountants and bookkeepers are looking for an alternative solution to desktop accounting software. Using Xero provides them with the benefits of being able to access their financial data on-the-go.”

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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