Wednesday, 29 January 2014 12:26

Xero gears up for roadshow


Fast growing online accounting vendor Xero is preparing for its annual round-Australia roadshow in February.

The Kiwi vendor has made a big name for itself since setting up in Australia in 2009, and is now New Zealand’s biggest software company. It raised NZ$180 million in new capital in October.

The February roadshow, aimed at accountants and bookkeepers, is expected to attract over 5,000 attendees, said Chris Ridd, managing director of Xero Australia. He said this is the largest Xero event globally and is the biggest accounting and bookkeeping roadshow in Australia.

“The roadshow will unveil the product roadmap, including our new tax platform, which will streamline lodgements with the Australian Tax Office. We will also announce new company news and marketing initiatives designed to help Xero partners grow their business.”

Ridd said 38 exhibitors have signed up for the roadshow, which travel to twenty cities around Australia.

Xero has also launched the second phase of its ‘Do Beautiful Business’ advertising campaign. The campaign, targeted at small business owners, highlights the positive customer sentiment that Xero generates, with customer tweets forming an integral part of the campaign.

The tweets will be featured on outdoor billboards, radio and street posters. Phase one of the campaign, which commenced in September last year, boosted brand awareness of Xero substantially among small business owners.

Xero now has over 100 staff in Australia, and Australian revenues more than doubled last year. “Our numbers show that we are executing on our high growth strategy unencumbered and in a far sounder financial position than our competitors in the Australasian market” said Ridd.

“More and more accountants and bookkeepers are looking for an alternative solution to desktop accounting software. Using Xero provides them with the benefits of being able to access their financial data on-the-go.”

WEBINAR event: IT Alerting Best Practices 27 MAY 2PM AEST

LogicMonitor, the cloud-based IT infrastructure monitoring and intelligence platform, is hosting an online event at 2PM on May 27th aimed at educating IT administrators, managers and leaders about IT and network alerts.

This free webinar will share best practices for setting network alerts, negating alert fatigue, optimising an alerting strategy and proactive monitoring.

The event will start at 2pm AEST. Topics will include:

- Setting alert routing and thresholds

- Avoiding alert and email overload

- Learning from missed alerts

- Managing downtime effectively

The webinar will run for approximately one hour. Recordings will be made available to anyone who registers but cannot make the live event.



Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.


Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.



Recent Comments