Wednesday, 12 August 2020 12:57

Virtual Conference Network launches Australian market business

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An Australian-founded claimed “disruptive” alternative to video conferencing, The Virtual Conference Network, has been launched to provide risk mitigation, improved flexibility, new post-event revenue streams - and “optimal cost-effectiveness” to conference organisers, business leaders and peak bodies.

Network co-founders Alex Paine and Frank Buckle say they have purposely designed and built The Virtual Conference Network to help conference organisers lower costs and take greater control over content development, delivery and monetisation.

Paine and Buckle say that particularly during the current climate as many large-scale in-person conferences have been cancelled or needed to be retrofitted to online formats, “the platform provides an effective alternative for business leaders needing to genuinely engage with their staff, customers and partners, as well as for peak bodies needing to run membership events and training while tracking and issuing CPD/CPE credits”.

Alex Paine, CEO and Co-Founder, said, “Conference organisers have long struggled with shrinking audience attention spans and availability, among the rising costs of equipment and venue hire. In 2020, these pressures have skyrocketed and the financial risks are considerable.”

“They now need to mitigate the impact on uninsurable event cancellations, develop and deliver content online, flexibly juggle time zones, edit content post-event, as well as adapt to growing demand for hybrid events as the industry continues to shift over time.”

According to Paine, amid the current uncertainty and as businesses prepare to emerge from the pandemic, “there will be a high demand for conference tools that are adaptable, flexible and provide conference and event organisers with high control over how content is developed and delivered, as well as in-depth visibility and analysis of how content is consumed and requested”.

Frank Buckle, Chief Technology Officer and Co-Founder, said: “Due to the acceleration of remote working, training and networking, we’ve seen first-hand both the possibilities and limits of the current video conferencing options.

“To successfully engage with audiences long-term, conference organisers and business leaders need to go beyond simply putting their content online. Our post-event content development and delivery, combined with our analytics tools, will enable a new level of personalised engagement and content access.”


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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