Tuesday, 22 October 2019 00:24

UK takes lead partner country status for CEBIT Australia Featured


The UK has been announced as the lead partner country at CEBIT 2019 which will take place from 29-31 October in Sydney.

Under the lead partner status, the Great Britain pavilion at the B2B expo will showcase 8 disruptive UK tech companies aimed at giving attendees and businesses from Australia and the Asia Pacific the opportunity to understand how UK technology and the British tech eco-system can support their own business growth.

Michael Ward, British Consul General and UK Deputy Trade Commissioner, Asia Pacific - Australia & New Zealand, said the presence of the UK pavilion this year is an exciting addition given the UK is currently a “global tech powerhouse”.

“In 2018 total venture capital investment in UK tech topped £6 billion [A$11 billion] which is more than any other European country,” he said. “This investment is driving world leading innovation in a number of emerging technologies including AI, machine learning, robotics, data science, fintech, cyber security and IoT.

“We are excited about CEBIT’s future-tech focus and revamped format – it is the ideal platform to present the UK’s world-leading capability - and we look forward to meeting Australian organisations seeking a competitive edge in their digital transformation journey.”

NSW Minister for Jobs and Investment Stuart Ayres said UK tech firms would be among the international contingent of companies coming to Sydney for CeBIT Australia offering what he said was a great opportunity to showcase NSW as Australia’s tech and start-up capital.

"Sydney and NSW offer a perfect environment for international investors looking to establish and grow a business in the Asia Pacific region," Ayres said.

"NSW is well placed to capitalise on business and investment opportunities with the UK given our strong cultural ties, economic alignment and proximity to Asia."

Apart from the opportunity to meet representatives from the companies, there will also be an Overseas Business Segment presentation, plus an Investment Workshop titled UK Calling – The Road to a Successful Expansion - featuring British keynote speaker Kriti Sharma, Artificial Intelligence expert and global voice on ethical technology who is Vice President of AI at Sage – Britain’s largest software group - as well as Jeffrey Peel, who is a Technology Specialist at the UK Government’s Department for International Trade.

CEBIT says the workshop is primarily for companies with innovative tech solutions and services, and tech startups and scale ups with an ambition to expand to the UK, with Sharma and Peel mapping out industry trends, UK market strategy and explaining how the UK’s Department for International Trade can support business expansion.

CEBIT announced that companies and their representatives at the UK pavilion will include:

Chipside – Paul Moorby, CEO
Chipside is a specialist software development company providing products and services to around a quarter of local and regional government traffic authorities which digitally transforms parking services, law enforcement and traffic management through a variety of platforms and systems. Their latest smart city contracts include London Borough of Newham, host of the London Olympics 2012.

Conductrr - Robert Pratten, CEO, Maria Torres, Consultant
Conducttr is a professional transmedia production and management tool used by game designers, instructional designers and transmedia storytellers. The business will showcase a suite of new features for its crisis simulation software to make its immersive training exercises more realistic and engaging.

Audoo - Ryan Edwards, Founder and CEO
Audoo is a technology company that is changing how music royalties are monitored, identified and distributed. The business actively uses six technologies for its website. These include SPF, Microsoft Exchange Online, and Office 365 Mail.

Novastone Media - Douglas Orr, Founder and CEO
Novastone Media builds white label messaging solutions enhancing engagement internally and with external parties. With its unique, patented asymmetric technology, Novastone enables companies to communicate with clients on their preferred platforms and transform the way conversation happens.

Qumodo - Benjamin Gancz, CEO and Co-founder, Cosima Calder, Data Scientist
Qumodo conducts bespoke research and development into human interaction with artificial intelligence. It offers specialist products to aid the detection and prevention of terrorism and child sexual exploitation. In March 2019, Qumodo won a highly contended contract to supply its specialist AI-based data analysis software, Q-Ecosystem, to every police force in the UK.

On TAAP - Steve Higgon, CEO
On TAAP is a software licensing business built around digitisation and all aspects of the digital transformation journey. It processes real-time data, data insights through business intelligence and cross-platform mobility amongst other things. On TAAP has delivered its technology to Tesco in the UK to help with the Food Surplus initiative. Launched in 2015 the technology is now deployed across the UK and Ireland and has helped distribute in excess of 20 million meals to 7,500 charities.

Unifi.id - Paul Sheedy, CEO
Unifi.id specialises in the smart building sector, including high-rise buildings, education and hospitality. It provides digital engagement through Smart card long-range card detection, data interrogation and communication protocols.

HYPERVSN is an award-winning British Company responsible for developing innovative and disruptive 3D holographic system that provides and immersive experience for viewers. It creates, displays and manages 3D holographic visuals that appear to be floating in mid-air.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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