Telstra Purple – the name supposedly comes from a combination of "purpose" and "people" – offers professional and technology managed services including network, data centre, security, cloud, augmented reality, workplace and mobility, data and analytics and design services.
The newly formed business incorporates VMTech, MSC, Readify, Kloud, Bridgepoint, O2, NSC, iVision, and Company85
"We wanted to be able to better address the needs of our customers by bringing our acquired entities and technology services capabilities together, but we also wanted to maintain the unique culture of each company," said Telstra Enterprise group executive Michael Ebeid. "We did not want to unpick what has made them successful as individual companies."
The launch of Telstra Purple marks the start of the retirement process for the brands that are being subsumed by the new operation, but "it's not about redundancies," said Ebeid. "There's a big demand" and because "it's a people business" staff numbers will grow.
Telstra Purple currently has more than 1,500 employees who together carry out more than 8,000 projects a year.
Examples include the provision of network solutions for Qantas, an augmented reality initiative with InDigital supporting the preservation of indigenous culture in Australia, working with the University of Queensland to improve student engagement levels through mixed reality, helping Kennards deliver on the promise of IoT, and delivering automation to network and security for one of Australia’s major banks.
"Telstra Purple brings together our technology services teams under a single banner to help our customers get the most from their technology investments," said Ebeid.
"It's people who give purpose to technology, who can make sense of what solutions and products a customer needs and then implement that technology and manage it going forward – and that is the foundation of Telstra Purple.
"Customers are increasingly looking to us to help transform their businesses, technology and operational processes, building on the connectivity backbone we are well known for both in Australia and internationally."
Telstra CEO Andy Penn said the component businesses are already successful, but this repackaging and consolidation repositions the company for the next wave of technology innovation.
Telstra Purple's first leader is Christopher Smith.
"Telstra Purple helps us take a clear and integrated value proposition to our customers, alongside our traditional products and services, as a single branded entity," he said.
"Our approach to Telstra Purple has been deeply collaborative, a reflection of what we stand for and how we engage with our customers – even our name came from one of our team."
Telstra Purple was unveiled at Telstra's Vantage technology showcase in Melbourne.