Wednesday, 29 November 2017 15:10

Telstra invests in Silicon Valley’s Headspin

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Telstra invests in Silicon Valley’s Headspin Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Telstra Ventures continues on its aggressive international investment strategy with the announcement it has taken a stake in Silicon Valley mobile application testing company Headspin.

The big telco says this latest investment was driven by strong global growth in app downloads and usage, citing stats showing the number of mobile apps downloaded worldwide was 149.3 billion, and forecast to rise to 352.9 billion in 2021.

“From this growing trend, we see the need for organisations to test and monitor the user experience and performance of their applications on any global mobile network,” said Mark Sherman, managing director of Telstra Ventures.

“The Headspin platform not only allows organisations to test their apps before launch, but it also provides the necessary data to help them enhance the customer experience and benchmark against competitors after launch.

“As a company that provides connectivity to customers, we are excited to leverage Headspin’s capability in simulating and measuring how customers experience our network.”

Manish Lachwani, chiuef executive and co-founder of Headspin, welcomed the investment from Telstra and said the company was expanding globally and into different industry sectors.

“While we have been powering app developers that serve more than a billion monthly active users globally, we look forward to working closely with Telstra to strengthen our reach in Asia-Pacific given the strength of their network, customer relationships and market knowledge.

“Our easy-to-use performance management, monitoring and testing platform has already covered over 22,000 devices in 140 locations. With this coverage we collect a wealth of data about the network performance, application performance and user experience. This allows us to carry out analysis in real-time and feed back to the developer application activity, issues identified and suggested solutions, and a video playback of the customer experience.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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