The Telstra Ventures and Sequoia Capital backed data company has secured its latest capital injection from private equity firm, Greater Pacific Capital.
Near counts News Corp Australia, MCN and Telstra as key customers and claims the “largest data-set of people’s behaviour in the real-world, with over 1.6 billion users worldwide”.
"We are humbled that we were able to close one of the largest rounds in our industry. It is a testament to our offering backed by unique data-sets and powerful science,” said Anil Mathews, founder & chief executive, Near.
According to Mathews, Near had seen unprecedented traction and growth since the launch of its flagship SaaS product, Allspark, “the first of its kind in the industry”.
He said Allspark enabled end-to-end marketing automation for clients and partners across more than 20 countries.
“We are the only company aggregating this quality and scale of data at a global level, and are the number one source of intelligence on human mobility in Asia-Pacific,” Mathews said.
“No other player has invested as much into the Australian market as we have over the past five years, so we have a lot of legacy data here, making our data science models work more effectively.
“Australia is one of our core markets and we’ll be investing heavily in expanding our partnerships here.”
“Our strategic partnership with Near has helped us take News Connect to new levels,” said Suzie Cardwell, general manager of Data Commercialisation, News Corp Australia.
“We’ve been able to unlock greater potential in our data by enriching it with the real-world data from the Near platform, helping us uncover new audience characteristics.
“This has helped us enhance our capability to deliver 1,900 customer segments to our clients. It is a true game-changer for Australian marketers.“