Tuesday, 08 December 2015 16:17

Telstra-backed Muru-D invests in startups


The Telstra-backed startup accelerator, muru-D, will kick off next year giving $60,000 in seed capital to 10 startups, as well as opening up access to a network of mentors and industry professionals.

Hot on the heels of Prime Minister Turnbull’s innovation statement and initiatives to boost investment in startups, muru-D says startups accepted into the accelerator program, to commence on 1 February, include one venture developing aquatic drones that inspect underwater assets and a technology ride-sharing service to space aboard nano-satellites.

Annie Parker, Co-Founder of muru-D said the company had accepted 390 registrations and 171 completed applications and were “blown away by some of the creative ideas we received this year”.

“It was very encouraging to see so many applications for the program, a firm reminder of how wider community sentiment and support can make entrepreneurship and innovative concepts really flourish.

”Between the drones, the nano-satellites, apps and internet of things platforms, this intake has raised the bar again and reminded us what an incredibly exciting time it is to be part of today’s technology landscape.

“I’m also thrilled to say that this year 60% of the startups have a female founder or team member, which is almost double the industry average.”

CEO and Co-founder of Abyss Solutions, Nasir Ahsan, said he sees the opportunity to fast-track his business - providing automated (robotic) asset inspections with a specific focus on underwater assets – “as the biggest potential value-add muru-D offers”.

“muru-D has a track record of helping startups to get their show on the road. With muru-D we hope we can achieve in six months’ time, what we could only dream about achieving in years. We want to learn how to acquire clients quickly, which market segment to target first and how to strategically bootstrap our way into the next world.”

Muru-D lists the 10 successful startups selected for muru-D #SYD3 class are:

  1. Abyss Solutions- provides automated (robotic) asset inspections with a specific focus on underwater assets, i.e. waterways and reservoirs
  2. Drive Yello- a service ensuring the efficient and reliable delivery of food by allowing food service businesses to search, book, manage, pay, train and monitor their delivery drivers
  3. ELLA- Educators Lifelong Learning App is a “fitbit” for teacher’s professional growth
  4. Fluid Education- web and mobile app for schools, combining homework management, learning resources, student reporting, and communication into a single, unified experience
  5. Helian Systems- software infrastructure for Internet of Things that connects the sensors to existing business applications
  6. Our Little Foxes- craft and activity box subscription for kids aged three to 10 years old.
  7. Persollo– a tool that makes selling online, making donations or trading services quick and easy by using a simple URL
  8. Quberider - allows experiments by students to be conducted in space using a technology ride sharing service to space aboard nano-satellites
  9. Simpla - allows web developers to build better websites, web apps, and tools much faster by enabling edits to be made live on a page
  10. Uprise - a mobile app that provides preventative mental health support to employees and improves their productivity.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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