Australia is the fourth country where the company has opened an office following offices in Japan, Canada and the United States.
Newly appointed country manager Ben Pfisterer said the company has opened in Australia in response to strong demand from small and medium-sized businesses adopting its free Square Register point of sale app since its global release in November last year.
Pfisterer has extensive experience within the innovation sector in Australia, and combined a background in banking and business.
Prior to joining Square, Pfisterer worked for organisations including NAB and VISA, heading up Innovation & Emerging Products (AUS/NZ) as well working on the development of products such as Visa payWave and Mobile Payments.
Leveraging our knowledge of the local market, and the growth of Square around the world, we are looking forward to deploying an exciting product roadmap in the future that will help to make commerce easier for Australian small business owners.”
Pfisterer said Melbourne had been chosen as the home of Square’s Australian headquarters due to its “thriving small business community of merchants who are already benefiting from Square, as well as having a growing reputation as Australia’s technology hub”.
While rolling out Square’s services to merchants across the country, Pfisterer says the Australian team is focused on supporting Australian SMB owners and entrepreneurs to get the most from Square Register and to help them start, run and grow their business.
According to Pfisterer, Square has witnessed a strong appetite from Australian merchants for Square Register, the free point of sale app compatible with iOS and Android tablets and smartphones, from a variety of SMBs across Australia including cafes and restaurants, bars and clubs, retail stores, hair and beauty businesses, florists and market traders.