Thursday, 21 May 2015 13:40

Square launches first office in Australia Featured

By
Square Australia Country Manager, Ben Pfisterer Square Australia Country Manager, Ben Pfisterer Photo Bill Flemming

Square, the California-based payments technology company started by Twitter co-founder Jack Dorsey, has opened in Australia with the launch of its Melbourne headquarters.

Australia is the fourth country where the company has opened an office following offices in Japan, Canada and the United States.

Newly appointed country manager Ben Pfisterer said the company has opened in Australia in response to strong demand from small and medium-sized businesses adopting its free Square Register point of sale app since its global release in November last year.

Pfisterer has extensive experience within the innovation sector in Australia, and combined a background in banking and business.

Prior to joining Square, Pfisterer worked for organisations including NAB and VISA, heading up Innovation & Emerging Products (AUS/NZ) as well working on the development of products such as Visa payWave and Mobile Payments.

“We are thrilled to open our local office in Australia, which continues to grow as a country renowned for a strong and diverse entrepreneurial small business community.

Leveraging our knowledge of the local market, and the growth of Square around the world, we are looking forward to deploying an exciting product roadmap in the future that will help to make commerce easier for Australian small business owners.”

Pfisterer said Melbourne had been chosen as the home of Square’s Australian headquarters due to its “thriving small business community of merchants who are already benefiting from Square, as well as having a growing reputation as Australia’s technology hub”.

While rolling out Square’s services to merchants across the country, Pfisterer says the Australian team is focused on supporting Australian SMB owners and entrepreneurs to get the most from Square Register and to help them start, run and grow their business.

According to Pfisterer, Square has witnessed a strong appetite from Australian merchants for Square Register, the free point of sale app compatible with iOS and Android tablets and smartphones, from a variety of SMBs across Australia including cafes and restaurants, bars and clubs, retail stores, hair and beauty businesses, florists and market traders.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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