According to Smartbear, with more than 37% of the world’s software developers located outside North America and Europe, it has seen demand for its products beyond more traditional IT markets.
To support the demand, SmartBear says its Melbourne APAC headquarters will offer training, sales and support to regional customers, partners and the greater tech community across local time zones.
The establishment of an APAC headquarters follows what SmartBear says is “dramatic expansion” of its EMEA headquarters in Galway, Ireland, earlier this year.
“Melbourne’s unique location and a diverse, active tech community make it an ideal location to accelerate our APAC operations.”
Philip Dalidakis, Victoria’s Minister for Small Business, Innovation and Trade, said: “The Victorian Government is excited to welcome SmartBear Software as they join Melbourne’s vibrant tech ecosystem”.
“SmartBear joins the growing list of significant tech players who are setting up headquarters in Melbourne, attracted by our skilled and innovative workforce and our reputation as the world's most liveable city.”
SmartBear, which says further expansion is planned into the APAC region with a presence in India later this year, has offices across five countries and claims customer reach in over 190 countries.