Monday, 24 July 2017 12:45

SmartBear joins companies attracted to Melbourne as regional HQ

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Global software provider SmartBear Software has opened a new Asia-Pacific region headquarters in Melbourne to satisfy what it says is increasing regional demand for its services.

According to Smartbear, with more than 37% of the world’s software developers located outside North America and Europe, it has seen demand for its products beyond more traditional IT markets.

To support the demand, SmartBear says its Melbourne APAC headquarters will offer training, sales and support to regional customers, partners and the greater tech community across local time zones.

The establishment of an APAC headquarters follows what SmartBear says is “dramatic expansion” of its EMEA headquarters in Galway, Ireland, earlier this year.

“Growing internationally is a large aspect of the continued growth of SmartBear, and we’re thrilled to announce the opening of our APAC Headquarters in Melbourne,” said Darin Welfare, vice-president of International, SmartBear.

“Melbourne’s unique location and a diverse, active tech community make it an ideal location to accelerate our APAC operations.”

Philip Dalidakis, Victoria’s  Minister for Small Business, Innovation and Trade, said: “The Victorian Government is excited to welcome SmartBear Software as they join Melbourne’s vibrant tech ecosystem”.

“SmartBear joins the growing list of significant tech players who are setting up headquarters in Melbourne, attracted by our skilled and innovative workforce and our reputation as the world's most liveable city.”

SmartBear, which says further expansion is planned into the APAC region with a presence in India later this year, has offices across five countries and claims customer reach in over 190 countries.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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