Thursday, 04 March 2021 13:09

Sitecore acquires Boxever, Four51 Featured

By
Sitecore CEO Steve Tzikakis Sitecore CEO Steve Tzikakis

Global digital experience management software provider Sitecore has entered into definitive agreements to acquire SaaS-based Customer Data Platform (CDP) Boxever and Four51, a company delivering B2B and B2C experiences for enterprise brands. 

The acquisitions follow Sitecore’s unveiling of a US$1.2 billion investment plan to fund “aggressive growth plans” and product innovation earlier this year.

According to Sitecore, the pandemic has highlighted the need for a flexible and modern Digital Experience Platform (DXP) to provide organisations with the agility and intelligence to keep pace with changing demands.

“Integrating Boxever’s and Four51’s innovative technologies with Sitecore's digital marketing solutions will disrupt the industry by offering the first modern, integrated content-to-commerce, SaaS-based DXP,” Sitecore said.

“This solution will enable businesses to deliver real-time, personalised digital experiences across every aspect of the buying cycle, increasing customer value and loyalty.

“Boxever’s CDP provides a 360-degree view of customers, advanced segmentation, real-time decisioning and experimentation that acts as the brain within an organisation’s marketing stack to make every customer interaction more relevant and engaging.

“The new capabilities expand and enhance Sitecore’s customer intelligence and AI-driven personalization tools making it easy to capture, unify and activate customer data and deliver personalised experiences at scale.”

Sitecore says that with Four51’s API-first, headless e-commerce solution, enterprises can quickly and easily deliver “engaging shopping experiences helping improve customer satisfaction, loyalty and advocacy”.

“The platform complements Sitecore’s existing B2C commerce capabilities and will enable Sitecore to define the digital experience market moving forward. Organisations of all sizes across industries will benefit from the expanded capabilities, need for less upfront investment, continuous innovation and a dramatically shorter time to value.”

The acquisitions are expected to close before the end of March, 2021 and financial terms have not been disclosed.

Sitecore says that on completion, CEOs from both companies will take on leadership roles and it expects to invest and grow both Boxever's Dublin and Four51’s Minneapolis headquarters

“Our mission is to disrupt the digital experience market and these acquisitions will extend our leadership position,” said Steve Tzikakis, CEO, Sitecore.

“Sitecore’s innovative digital experience platform spanning content-to-commerce provides companies with the flexibility and agility necessary to keep pace with changing demands ensuring they seize the digital opportunity to strengthen consumer connections.

We’re thrilled to welcome the Boxever and Four51 teams to Sitecore and together, we’ll shape the future of digital engagement.”

“Joining forces with Sitecore creates a disruptive proposition that will redefine what’s possible for the industry, enabling organizations of all sizes to create seamless, data driven experiences in any channel,” said David O’Flanagan, CEO, Boxever .

“We’re proud of what we’ve accomplished at Boxever through the contribution of our employees and partners, and we’re looking forward to this next chapter.”

“We share a vision with Sitecore to help our customers succeed in a digital-first world,” said Mark Johnson, CEO, Four51.

“Our employees and partners have worked tirelessly to provide organisations with a seamless, future-proof way to deliver innovative e-commerce experiences that help brands seize the digital opportunity – and this next stage is a testament to our focus on excellence.”


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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