Thursday, 06 February 2020 10:56

Sisense expanding Australian market presence Featured

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Sisense ANZ team Sisense ANZ team

Business analytics platform Sisense has announced expansion of its business in the Australian market with a new office in Sydney and new sales hires.

Sisense says its growing APAC team is led by its regional vice president of APAC, Eyal Mekler, “a seasoned business development and sales leader with 15 years’ experience and a deep understanding of local market dynamics and business needs”.

Sisense says its Australian expansion supports the “growing demand of local technology organisations who are at the forefront of using data at scale to transform their businesses and drive better business outcomes”.

“We’re doubling down in Australia to serve a hungry customer base and grow our operations, and even gained local support from the Victorian State Government. Eyal Mekler is the force multiplier for us in this region,” said Amir Orad, CEO.

“He brings both local and global experience to the role with a great track record of scaling teams across APAC for technology companies such as Tealium, Medallia, and Experian. As demand for modern analytics applications accelerates, Eyal leading the team is helping us scale to meet this surge in demand even further.”

Sisense says it has experienced demand for its analytics platform before there was even a local team on the ground in Australia, and since officially opening its doors in Melbourne in July 2019, has grown its APAC client base across the advertising, financial services, healthcare, manufacturing, and technology sectors.

Sisense says it is also building its strategic partner ecosystem locally, with Melbourne-based analytics-centric leader Mondelio Worldwide as an implementation partner it’s relying on to help deliver at the scale it needs in the region.

“It’s an exciting time for data and analytics in the APAC region, especially given the explosionwe’re seeing in how data is being leveraged by organizations as a strategic asset,” said Mekler.

“Even better, data is becoming democratised across all levels of the business function to ensure everyone is aligned. I joined Sisense because I saw organisations of all sizes signing up for its flexible, complete platform to use data to make better, more informed, and intelligent decisions across all facets of the business. And I knew this was going to be game-changing for data analytics in APAC.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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