The investment is Simplus’ first international acquisition and sixth Salesforce consulting partner acquisition since 2016.
Sqware Peg says it has been transforming businesses with Salesforce technology since 2004, and the company focuses exclusively on the Salesforce Platform, with offices in both Sydney and Melbourne.
“Sqware Peg is a pioneer in the APAC region,” said Ryan Westwood, chief executive of Simplus.
Reid Meldrum, managing director of Sqware Peg, will become a Simplus shareholder as part of the acquisition. “I am thankful for the opportunity I had almost four years ago to lead Sqware Peg through to this next phase of growth,” he said.
Sqware Peg says it was attracted to Simplus, a quote-to-cash leader, because of its rapid growth.
“Simplus brings another level of resources to help Sqware Peg continue to thrive in the growing Salesforce ecosystem in Australia,” Meldrum said.
“We’re excited about what the future holds for Simplus in Australia, as we will be able to expand our current offering to include innovative quote-to-cash solutions.”