Wednesday, 11 April 2018 20:34

Sendle challenges Australia Post with price guarantee

Sendle CEO James Chin Moody Sendle CEO James Chin Moody

Courier service Sendle has launched what it says is its first price guarantee, claiming all same city national parcels are guaranteed to be cheaper than Parcel Post.

The Sendle price guarantee applies to all 500g, 2kg, 5kg, 10kg and 25kg parcels sent within Sendle’s same-city and national parcel network, which the company claims covers around 95% of all Australian households. The guarantee does not apply to parcels sent to Sendle’s remote destinations or international parcels.

Under the guarantee, Sendle says users can send 500g, 2kg, 5kg, 10kg and 25kg same-city and national zone parcels for less than standard Parcel Post rates, with the price guarantee ensuring a more affordable delivery option.

According to Sendle, small businesses will now save, on average, over 15% compared to Parcel Post rates, and up to 71% in many instances.

The company says a small business sending a 10kg parcel from Sydney to Melbourne will save 31% compared to standard Parcel Post rates, while a small business in Perth sending a 10kg parcel to Hobart will save 71%.

James Chin Moody, co-founder and chief executive of Sendle, said, “Our price guarantee couldn’t come at a better time for small businesses. The cost of doing business in Australia is high, and countless SMEs are at a major disadvantage faced with things like high wages, rising rents, utility costs and high taxes”.

“In the face of growing competition in the retail sector, SMEs looking to sell online are also faced with the added burden of high logistics fees – a deteriorating situation considering Australia Post’s 200-year-old stranglehold on delivery and frequent price hikes.

“While others are trying to be everything to everyone, dedicating our business to helping the smaller end of town has enabled us to tackle Australia Post’s monopoly head-on, offering more affordable delivery prices and a higher quality service for those who need it most. This price guarantee furthers our bottom-line mission of making parcel delivery simple, reliable and affordable for small businesses throughout Australia.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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