Monday, 31 March 2014 17:13

Ricoh calls time for Lanier Australia


A venerable brand is disappearing from the Australian market.

For those of a certain age, the Lanier brand is most closely associated with dedicated word processors such as the 'No Problem' model used by Jimmy Carter shortly after serving as US President.

Much more recently, Lanier has offered a range of printers, multifunction devices and other office equipment.

But Lanier has been part of Ricoh since 2001, and since 2006 the parent company has been progressively moving towards a single organisation in each of the countries where both brands were active.

And now it's Lanier Australia's turn: the company's 300 employees and 8000 customers are being moved under the Ricoh brand.

“We are taking two strong, profitable organisations and building a new, even stronger business in Australia,” said Ricoh Australia managing director Les Richardson.

“The integration also lets us align even more closely with Ricoh’s global programs around delivering managed document and IT services to customers.

We will unite our range of managed services and product offerings under the same brand, enabling us to provide even greater value to customers right across the business technology landscape."

Ricoh Australia is part of the company's Asia/Pacific operation, which is based in Singapore. Ricoh's world headquarters are in Tokyo.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.



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