More than half the Australian businesses in retail trade (59%) had a Web presence in 2016-17 and 56% had a social media presence, according to data released by the Australian Bureau of Statistics.
The ABS also pointed out that a total of 831,000 businesses were using some form of IT in 2016-17. This compared to a total of 799,000 in 2015-16.
Key indicators of the use of technology by businesses were broadband use, a Web presence, a social media presence and the use of the Internet for commerce.
Percentage-wise, the number with Internet access rose only marginally, from 95.3% in 2015-16 to 95.4% in 2016-17. Of these, nearly all (99.4%) had broadband access.
The ABS also released statistics about innovation in Australian business, defining innovation as "the development or introduction of new or significantly improved goods, services, processes or methods".
It found that 44.5% of the total businesses had indulged in some activity that could be defined as innovative.
The ABS provided the following statistics:
- By employment size, 70% of businesses with 200 or more persons employed were innovation-active, compared to 36% of businesses with 0 to 4 people employed.
- By industry, information media and telecommunications had the highest proportion of businesses that had introduced at least one type of innovation (54%) with goods or services (29%) the most common type of innovation introduced.
- Just over one in five businesses had innovation still in development (21%) as at 30 June 2017, with marketing methods (10%) the most common type of innovation still in development.
Around 59.3% of businesses were found to be placing orders via the Internet, with 37.1% receiving orders through an online presence.
Online income was $394.3 billion in 2016-17, compared to $321.4 billion in 2015-16.
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