In addition, Pure Storage says opening of the Melbourne office will facilitate “giving back to the broader technology community” as the enterprise flash-storage industry rapidly evolves.

The new offices were officially opened on Thursday by Philip Dalidakis, the Victorian Minister for Innovation and the Digital Economy.

Located on Collins Street in the heart of Melbourne, the new offices will be the Pure Storage’s ANZ headquarters.

Pure Storage says that since expanding to Australia and New Zealand in 2013, it has added high-profile Victorian clients such as Melbourne University, Collingwood FC and Deakin University – and "this latest development is testament to the company’s long-term commitment to businesses and partners in Victoria as well as the wider local market”.

Mike Sakalas, vice-president Australia and New Zealand, Pure Storage, said: “The enterprise flash-storage industry is rapidly evolving. While other players are getting swallowed up whole, we’re growing and expanding.

“Being based in the tech capital of Australia will allow us to increase our foothold on the local market by continuing to help current and future customers put their data to work to unleash the power of emerging technologies like artificial intelligence and machine learning.”

“We’re thrilled that Pure Storage has chosen Melbourne, Australia’s tech city, as the location for their new Australia and New Zealand headquarters,” Dalidakis said.

Pure Storage will play an integral role in growing the state’s digital economy by helping Australian businesses maximise the value of their data.”