"Australia is a big market for us," he said. The company operates in three regions: North American, EMEA, and ANZ.
While the company does already have an Australian presence, it will open its first office here sometime in the next 12 months. It will be somewhere in Sydney although no specific location has been selected yet.
Pluralsight will also add another 20-30 people to its local staff, mostly account executives, customer success managers, HR, and back office workers.
Featherstone will hold the position for 18 months to manage operational growth and to act as "a cultural ambassador for the company," Skonnard told iTWire.
"Germans only buy from Germans," he said, and we "see some of that in Australia."
But Skonnard sees parallels between the Australian tech scene and that in Pluralsoft's home state of Utah. Both places have established technology companies, plenty of talent, and offer a great lifestyle and community.
Pluralsight already has some Australian authors, including cyber security expert Troy Hunt, who is perhaps best known for creating Have I Been Pwned. "He's one of our top authors," said Skonnard.
An expanded Australian presence is likely to increase local author acquisition as a result of Pluralsight staff attending more conferences and other events.
Pluralsight head of content Gilbert Lee told iTWire that while the company's acquisition editors look for candidates at such events, people can put themselves forward via the Pluralsight web site.
Either way, potential authors must prepare a five to seven minute audition on a topic of their choice. Only 7% of applicants who survive the audition process go on to develop courses for Pluralsight , he said.
Authors need to be subject matter experts, chief experience officer Nate Walkingshaw told iTWire, and the company interviews hundreds of candidates to see how they work.
The company prefers to use practitioners as authors because they know which aspects of a topic are really important, where product vendors assume you need to know everything, he explained.
While Pluralsight currently has a particular focus on new cloud-related content, other areas of interest include data, security, AI/ML and Agile, because these align with executive-level priorities, Lee said.
Disclosure: The writer attended Pluralsight Live as a guest of the company.