Wednesday, 16 October 2019 02:33

Nutanix boosts Australian market presence, with focus on natural resources sector Featured

By
Christopher Mahar, Nutanix Practice Lead, Natural Resources Christopher Mahar, Nutanix Practice Lead, Natural Resources

Global enterprise cloud vendor Nutanix has established a new vertical practice in the Australian market focused on the natural resources sector, including the mining, oil and gas industries.

Nutanix (NASDAQ: NTNX) says the move is part of an ongoing investment in Australia and comes as the natural resources sector faces a number of challenges, and as the company, as the “enterprise OS leader”, is "uniquely qualified to solve".

Nutanix says the  new practice team, to be based in Brisbane, is being led by industry veterans Christopher Mahar and Ben Footer, with Mahar bringing extensive local sector experience from his time leading Telstra’s Mining Services, as well as his senior roles at Motorola and Siemens.

And Nutanix says Footer complements Mahar’s credentials having spent time in global resource focused roles at both Singtel/Optus and Telstra.

“The natural resources sector is a complex and intricate web of overlapping technologies, organisations, cultures and personalities. A lot like a series of large independent, logistics and supply chain organisations trying to mesh as one,” said Mahar, Nutanix Practice Lead, Natural Resources.

“We provide the ability to break down and eliminate the personal frictions these large, complex, silos create. All of a sudden technology, is reducing personal tensions, misunderstandings, and bottlenecks too, and that adds significantly to collaboration and the long term profitability of the business.”

“Our mandate is to help Australia’s mining and oil & gas industries sustain growth and profitability,” said Ben Footer, Practice Lead, Client Services Natural Resources.

“We are here to ensure Australia’s natural resource companies have access to the solutions and counsel they need to compete globally and support the country’s future economic and technological leadership.”

Nutanix says it already has strong links within the government and education sectors in Australia, and the move into the market is seen as a “strategic expansion and part of the company’s increased involvement and influence in the country’s key sectors”.

Nutanix says natural resources account for approximately $26 Billion or 6.5 percent of Australian GDP, “so its value is significant in terms of the larger economy. That said, the sector is facing a number of challenges.

“On the talent front, there is a growing shortage of skilled workers as fewer graduates enter the industry. At the production level, existing mines are becoming more complex and costly to develop. Meanwhile, new mineral discoveries of suitable size and quality, are becoming rarer and more difficult to find. All these factors are exerting significant pressure on the sector to change, and it is looking to technology to lead that change.

“Technology is now seen as the key driver and why the arrival of the newly created Nutanix practice is significant. As the sector increases remote operations, monitoring, and use of AI, machine learning and the Industrial Internet of Things (IoT) – the ability to optimise the value of its data and sustain growth will become key.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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