Wednesday, 13 November 2019 09:18

NTT Pro Cycling 'most technically advanced team in the WorldTour'

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NTT Pro Cycling's 2020 lineup was selected with the assistance of an analytics system co-created by sponsor NTT and the team.

According to NTT Pro Cycling (formerly Team Dimension Data), the solution uses advanced data analytics to help select riders, prepare its race calendar and assign the right riders to the right races.

"Together, we've created the most technically advanced team in the WorldTour."

The team also applies IT to monitor the health and wellness of its riders, as well as more traditional functions including asset tracking, vehicle tracking and monitoring.

"Thanks to all of our partners, and in particular our title sponsor NTT Ltd," said team principal Doug Ryder.

"We strive to be the benchmark within the sport through being a performance-driven, technology-enabled team that is underpinned by our unique purpose-led approach in support of the Qhubeka charity."

South Africa based Qhubeka provides people with bicycles through a variety of programs, including learn-to-earn (school students get bikes for improving their attendance), work-to-earn (eg, growing trees, recycling, servicing bicycles). The organisation also supplies health workers and first responders with bikes.

It recently distributed its 100,000th bicycle.

NTT chief marketing officer Ruth Rowan said "We're delighted to be continuing our partnership with Doug and the team under the NTT brand in 2020.

"As headline sponsor, we help NTT Pro Cycling to leverage technological innovation to realise its ambition of being ranked among the top 10 cycling teams in the world.

"We've brought together our data platforms, analytics and machine learning, and combined them with the NTT Pro Cycling's expertise in athletic performance to create a truly unique team that is focused on being the best in the world, whilst riding for a cause."

Earlier this year, NTT merged a number of its divisions – including Dimension Data – under the NTT Ltd banner.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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