Chris Moore, Business Development Director at Simoco said the new Malaysian office will service the company’s customers and partners in five key markets - public safety and security, utilities, natural resource, transport and government and the public sector.
“Malaysia plays a pivotal role as a supply chain hub in the South East Asia region.
“The whole region is enjoying healthy economic growth in those critical communications sectors where we have proven expertise and credentials. We are committed to increasing our levels of business in this area and an increased presence and bigger team means that we will be able to further develop the support and services that we provide to existing and new customers across South East Asia.”
Simoco’s international trade currently accounts for 54% of its business and the company estimates the new regional hub will help increase the figure to 75% over the next three years.
Moore says Simoco’s long-standing relationship with distribution partner Muzzam Teknologi, which has been fundamental to the company’s success in South East Asia, will also continue to drive growth in the region.