Wednesday, 14 May 2014 23:06

New Simoco Malaysian office to drive Asian growth

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Global mobile radio provider Simoco has consolidated its presence in South East Asia with the opening of a new office in the Malaysian capital of Kuala Lumpur.

Chris Moore, Business Development Director at Simoco said the new Malaysian office will service the company’s customers and partners in five key markets - public safety and security, utilities, natural resource, transport and government and the public sector.

“Malaysia plays a pivotal role as a supply chain hub in the South East Asia region.

“The whole region is enjoying healthy economic growth in those critical communications sectors where we have proven expertise and credentials. We are committed to increasing our levels of business in this area and an increased presence and bigger team means that we will be able to further develop the support and services that we provide to existing and new customers across South East Asia.”

Moore says the opening of the Malaysian operation will allow a faster, more targeted response for customers in the same time zone and for Simoco to provide “more effective post contract engineering, system support and maintenance”, as well as allowing the enhancement of  relationships with new prospects in high-growth ASEAN markets.

Simoco’s international trade currently accounts for 54% of its business and the company estimates the new regional hub will help increase the figure to 75% over the next three years.

Moore says Simoco’s long-standing relationship with distribution partner Muzzam Teknologi, which has been fundamental to the company’s success in South East Asia, will also continue to drive growth in the region.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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