Monday, 18 November 2013 15:48

New shopping experience out of left field

By Mark Reinehr

Westfield today announced the release of its new ‘searchable mall’ online format, which aims to consolidate all of its many retail partners and their products into one online space.

The site allows shoppers to browse a collection of over 97,000 fashion and beauty products available at Westfield shopping centres, combining store information, pricing and links to retailer specific online stores should shoppers wish to make their purchases online.

Users that would prefer to make their purchases in-store can save their favourite items and access the information later on their smartphones and tablets when they reach their preferred Westfield centre, like an electronic shopping list.

The site, available here, also includes movie times, opening hours and a collection of sales and deals available in-store at shopping centres.

This new format comes after Westfield’s research of 6,700 Australian adults that used the previous Westfield website as part of their shopping experience.

The research found that those shoppers who browsed the website were more likely to visit their local Westfield, and spent significantly more than those who did not.

Westfield Marketing Director John Batistich regards the new site as an important digital innovation in connecting our retailers with our shoppers.”

“This is a step towards providing shoppers with a total retail experience, boosting their ability to seamlessly shop their way across any touch-point anytime, anywhere,” he said.

While the site aims to provide all the information shoppers may need, one notable current issue is that it does not let consumers know if a particular product is in-stock or not.

However as mentioned previously, the site does allow users to click out to retailer websites where such information might be available.

Here’s a handy video to sum up the features of the new platform, which launched today.

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