Tuesday, 10 November 2020 10:22

MessageMedia expands North American market presence with SimpleTexting acquisition Featured

Paul PMessageMedia Group CEO Paul Perrett Paul PMessageMedia Group CEO Paul Perrett

Australian business messaging provider MessageMedia has acquired US-based messaging platform SimpleTexting as part of plans to extend its existing presence in the North American market.

Under the acquisition, the SimpleTexting founders, who launched the business in New York in 2010, will remain with the business along with the organisation’s more than 60 employees.

The Melbourne-headquartered MessageMedia says the acquisition of SimpleTexting - with current annualised revenue of over US$12 million and more than 10,000 business customers - allows it to now service more than 20,000 local business customers and to continue its “impressive growth”.

MessageMedia says it will now generate over 25% of its revenue in the US with the region experiencing rapid growth.

According to SimpleTexting its business has experienced triple-digit growth in 2020, bolstered by ”many North American companies rapidly evolving their customer communication and digital transformation strategies during the COVID pandemic”.

“We greatly admire SimpleTexting’s high-quality platform, talented team and consistent customer growth. Its easy to use platform is highly complementary to MessageMedia’s solutions and we’re excited to support more SMBs across North America who want to engage with their customers,” said MessageMedia Group CEO Paul Perrett

“Together both businesses will be able to accelerate development, share knowledge and enhance scale of operations.”

SimpleTexting co-founder Gene Sigalov said, “We are proud of our team, the success we’ve had as a business over the last decade and we’re thrilled to take this next step in our journey with the backing of MessageMedia.

“Leveraging MessageMedia’s global experience and industry leading technology, our focus will be on accelerating US growth and supporting more businesses through their rapid digital transformation and customer engagement needs.”

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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