Monday, 22 January 2018 17:04

Kantar, Qualtrics partner in new strategic alliance

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Global research agency Kantar TNS has joined forces with experience management provider Qualtrics in a strategic alliance they say is designed to provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimise and activate customer insights.

Richard Ingleton, chief executive at Kantar, said: “We live in an age where experiences are the key point of differentiation. For businesses, success comes from understanding customer expectations, tapping into their emotions and designing products and services which create positive, memorable experiences.

“Our partnership with Qualtrics will allow our clients to truly embed a customer focus throughout their organisation and create strong customer relationships.”

“We have long believed that experiences are a vital element and a main distinction of every successful business. We are proud to partner with Kantar TNS to offer full-service customer experience solutions combining our unique, advanced experience management platform and Kantar TNS’s world-class consulting, implementation and managed services,” said John Torrey, chief corporate development officer at Qualtrics.

Both companies say the partnership aims to close the experience gap for organisations at a time when connectivity is rapidly reshaping the brand and customer experience landscapes.

And Kantar says that by tapping into the wider Kantar and parent company WPP networks, the partnership will offer unrivalled benefits including access to brand insight, consumer data, market comparisons and industry intelligence.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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