Tuesday, 17 November 2020 14:06

IT industry looks past ‘confusion, disruption, chaos’ of 2020 to rebuild for future: CompTIA Featured

By
Carolyn April, CompTIA senior director, industry analysis Carolyn April, CompTIA senior director, industry analysis

The information technology (IT) industry will morph in 2021, prompted by its response to the chaos of 2020 and affirmation that it is the central nervous system of our digital society, according to tech industry trade association CompTIA, in its latest IT industry outlook report.

“The confusion, disruption and uncertainty we’ve experienced in 2020 will have some spillover effect in 2021, but rather than rebuilding to restore what it was, we believe that the industry is poised to rebuild for a better and brighter future,” said Carolyn April, senior director, industry analysis, CompTIA, when commenting on the association's IT Industry Outlook 2021.

And Seth Robinson, CompTIA’s senior director for technology analysis, notes that “transformative changes accelerated this year, leaving no doubt about the critical importance of digital operations”.

“But as the spotlight on tech brightened it brought other matters into focus, including the industry’s responsibility to become more diverse, equitable and inclusive; and whether its influence and reach will be subject to new government regulation,” Robinson added.

CompTIA lists its 10 Trends to Watch in 2021 as:

  1. There Is No Normal – The concept of an established pattern will be more elusive for businesses, forcing them to juggle a multitude of options, from employee locations to supply chain components to customer demands.
  2. Cloud Is King – Organizations will adopt a cloud-first mentality when it comes to building or upgrading IT infrastructure.
  3. Channel Firms Respond to Customer Changes – The need for flexibility by channel firms has never been greater as customers work their way through uncertain times.
  4. Channel Dynamics Become More Balanced – Vendor/partner relationships become a marriage of equals, with cloud computing as the primary matchmaker.
  5.  Emerging Technologies Find Their Place Inside Business Solutions – Organizations direct their energy into building solutions on top of the platform’s they’ve built on cloud and mobile options.
  6. Zero Trust Shapes Cybersecurity Initiatives – Verify everything becomes the new paradigm that guides cybersecurity practices.
  7. Managed Service Providers Build Deeper Cybersecurity Expertise – More MSPs redefine their businesses almost exclusively around security, adding advanced services. 
  8. Tech Industry Prepares for Regulation – The impact is likely to be felt by everyone, from the largest industry titans to the smallest channel firms.
  9. Business Conversations Drive Business Skills for Tech Pros – No longer relegated to the help desk, IT pros’ need for professional skills is accentuated – and often required.
  10. Companies Set Public Goals for Diversity – It’s time for companies to move beyond awareness to accountability with deliverables that are public and certifiable.

CompTIA’s IT Industry Outlook 2021 also includes expectations for the year ahead from the perspectives of technology company executives and IT professionals.

“Companies expect to alter their business models next year by offering more services, getting more involved with emerging technologies, exploring vertical market opportunities and stressing their cybersecurity expertise,” the report says.

“Each of these steps (and others) are part of their plans to bounce back from 2020’s challenging environment. Just over 60% of firms said the COVID-19 pandemic had a negative impact on business.”

Asked about 2021 prospects, CompTIA says 37% of firms expect to grow revenue in excess of both their 2020 and 2019 results – and “another 25% expect revenue to remain stable with 2020 levels, though for some firms that might be less than 2019 because of the effects of the pandemic”.

“About one-quarter say the lost revenue this year but hope to revert back to 2019 levels. Four in 10 companies anticipate keeping their budgets at 2020 levels, with a quarter predicting somewhat higher spending and 13% somewhat lower.

“Similar mixed signals are present in survey responses from IT professionals. Nearly 80% feel good about their role as a technologist. The majority see a bright outlook thanks to the high demand for skills, driven by the increasing importance of technology to business strategy.

“But there is also uncertainty over technology spending, with 44% feeling that budgets are too small, and they acknowledge that they’ll likely be asked to do more with less. In fact, three in 10 companies are retraining existing staff to fill open positions or address new areas of focus.”


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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