Cisco’s next phase of globalization strategy revolves around India. It has chosen India as the site for its globalization center, called “Cisco Globalization Center East” and has also created a new post Chief Globalization Officer (CGO).
Wim Elfrink, a Cisco warhorse, will be the first CGO and will be based in Bangalore.
The announcement was made by John Chambers, Chairman and CEO of Cisco Systems, on the first day of his two-day visit to India.
addition to the role of CGO, Elfrink will retain the position of senior
vice president of customer advocacy, reporting to Chambers. He will
relocate to Bangalore, India, in January 2007.
India as the location from which to expand its globalization vision
because India has a highly skilled workforce, supportive government,
innovative customers and world-class partners that already have global
capabilities,” said Chambers.
According to him, today, India
is more vibrant and adventurous in its pursuit of excellence than ever
before. Even the local industries have found a new confidence in the
country. India's best and brightest have a unique opportunity to
compete on a global basis which is a huge positive for the entire
“Also, India's CEOs as well as their
government understand the value of communications and IT and how the
network becomes a strategic business tool to enable them to compete on
a global scale. While IT spending among Indian companies remains low
compared with their counterparts in the US, we expect significant
growth in this area given their interest to remain competitive,
especially in the services sector,” he added.
Elfrink represents the next evolution of leadership for its global development strategy.
globalization strategy, which takes advantage of collaboration
technologies, will radically change how people interact and share
information, and is a bold step in reshaping the way companies approach
the global marketplace,” said Elfrink.
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