Friday, 14 June 2019 00:01

Huawei re-signs as major sponsor of NRL’s Canberra Raiders


Huawei Australia has signed a new two-year contract to continue as major sponsor of the National Rugby League team, Canberra Raiders.

The new deal will run to the end of the 2021 NRL season and will take Huawei’s partnership with the Raiders to the 10-season mark, which the company says makes it easily one of the longest running commercial partnerships in professional Australian sport.

As part of the deal, Huawei will also take over the naming rights of the Canberra Districts Rugby League Centre in Braddon, which will become the future headquarters of the Raiders.

First signed in 2012 the Raiders sponsorship was Huawei’s first major sports sponsorship anywhere in the world and the company says the long-running partnership has been extremely beneficial to both parties as well as to a number of high-profile good causes.

Working together, Huawei and the Raiders have raised more than $200,000 for charities, including Tour de Cure, Soldier On, Bowel Cancer Australia and the Ricky Stuart Foundation.

In addition, Huawei says its sponsorship of the Raiders has helped them fund their grassroots rugby league programs for young players and their own community programs.

Huawei Australia chairman John Lord said: “This year Huawei is celebrating our 15th year of operating in Australia and the extension of our major sponsorship deal with the Canberra Raiders is a sign of our deep commitment to long-term engagement in the Australian market.

“Although the last year has been a challenging one for us the Raiders have stuck by us as loyal friends and partners and we deeply appreciate their support.

“Our partnership with the Raiders has been hugely beneficial to both parties and we look forward to the next two years with great excitement at the opportunities that lie ahead for both of us.”

“The Raiders are extremely proud to announce Huawei has signed on as our major sponsor for another two years – taking our partnership to ten seasons, our longest ever major sponsorship,” said the club's chief executive, Don Furner.

“We have achieved a huge amount from our partnership with Huawei and this latest deal presents us with the opportunity to take our partnership to new levels over the next two seasons.

“This relationship is more than just a logo on a jersey, we continue to work with Huawei on a number of very important community initiatives and fundraising opportunities for very worthwhile causes. Additionally, their product inclusions in our new CDRL Centre allow us to be at the forefront of the newest and best technology.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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