Wednesday, 05 November 2014 16:39

Howzat! as Cricket Australia bowls up new digital services Featured


Cricket Australia has undertaken a major overhaul of its digital offerings with the launch of redeveloped websites and new apps which it says will bring cricket fans closer to the game this summer.

The significant changes, taking effect for the 2014/2015 cricket season, involve all CA’s digital properties and were undertaken in conjunction with its digital partner Accenture and Channel 9 parent company Nine Entertainment.

The overhaul has involved a redesign of the cricket news site, the creation of a new corporate Cricket Australia website, a redesign of the Cricket Australia Live app and the introduction of new functionality across all of CA’s digital properties.

Cricket Australia’s Executive General Manager- Media, Communications and marketing Ben Amarfo said the digital overhaul was based on extensive user feedback and was an outcome of CA’s partnership with Nine Entertainment and Acenture.

CA says the digital overhaul has been designed to make it easier for fans to access the cricket content they want most, with an emphasis on compelling news and entertainment content, including the latest cricket news, videos and scores.

“Since the partnership between Cricket Australia and the Nine Entertainment Company has come into effect we have made positive steps in improving our digital efforts, which is resulting in a great response from cricket fans around the country,” Amarfo said.

“The development of our new websites and the app is in direct response to user feedback and we believe that with these changes we are helping fans get closer to the action this summer.”

According to Amarfo, following the successful launch last year of the Cricket Australia Live app, the app has been redesigned to bring it into line with the new look, feel and functionality of

The app will continue to deliver live streaming video and radio feeds plus the latest news, scores and statisitics on iOS and Android devices.

Amarfio said the leading feature of and the CA app is a new MatchCentre, “the home of live cricket coverage”, delivering live streaming video content, on demand video highlights within minutes of it happening live and “an unprecedented level of match statistics and social media interaction all in the one screen”.

Accenture was appointed as Cricket Australia’s official Digital Technology Partner early this year and has been involved in the development and delivery of the CA’s new suite of digital products.

Accenture Managing Director for Media and Entertainment in Australia and New Zealand, James Kim, said the “innovative offerings” will allow CA’s fans, locally and around the world, “to be closer to the action from anywhere, at any time”.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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