The significant changes, taking effect for the 2014/2015 cricket season, involve all CA’s digital properties and were undertaken in conjunction with its digital partner Accenture and Channel 9 parent company Nine Entertainment.
The overhaul has involved a redesign of the cricket news site cricket.com.au, the creation of a new corporate Cricket Australia website cricketaustralia.com.au, a redesign of the Cricket Australia Live app and the introduction of new functionality across all of CA’s digital properties.
Cricket Australia’s Executive General Manager- Media, Communications and marketing Ben Amarfo said the digital overhaul was based on extensive user feedback and was an outcome of CA’s partnership with Nine Entertainment and Acenture.
“Since the partnership between Cricket Australia and the Nine Entertainment Company has come into effect we have made positive steps in improving our digital efforts, which is resulting in a great response from cricket fans around the country,” Amarfo said.
“The development of our new websites and the app is in direct response to user feedback and we believe that with these changes we are helping fans get closer to the action this summer.”
According to Amarfo, following the successful launch last year of the Cricket Australia Live app, the app has been redesigned to bring it into line with the new look, feel and functionality of cricket.com.au.
The app will continue to deliver live streaming video and radio feeds plus the latest news, scores and statisitics on iOS and Android devices.
Amarfio said the leading feature of cricket.com.au and the CA app is a new MatchCentre, “the home of live cricket coverage”, delivering live streaming video content, on demand video highlights within minutes of it happening live and “an unprecedented level of match statistics and social media interaction all in the one screen”.
Accenture was appointed as Cricket Australia’s official Digital Technology Partner early this year and has been involved in the development and delivery of the CA’s new suite of digital products.
Accenture Managing Director for Media and Entertainment in Australia and New Zealand, James Kim, said the “innovative offerings” will allow CA’s fans, locally and around the world, “to be closer to the action from anywhere, at any time”.