Tuesday, 29 October 2013 04:31

High cloud adoption delivers competitive advantage, doubles revenue growth

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IBM claims a global study of more than 800 decision makers and cloud computing users shows that organisations gaining competitive advantage through high cloud adoption are reporting almost double the revenue growth and nearly 2.5 times higher gross profit growth than peer companies that are more cautious about cloud services.

According to IBM, its recent survey also revealed that the cloud’s strategic importance to decision-makers, such as CEOs, CMOs, finance, HR and procurement executives, is poised to double from 34% to 72%  – “vaulting over their IT counterparts at 58%.”

IBM also found that one out of five organisations is “ahead of the curve on cloud adoption and achieving competitive advantage” – not just cutting costs and driving efficiency – through cloud computing.

And, that these leading organisations see the benefits of using the cloud, and are 170% more likely to use analytics extensively via cloud to derive insights for better business decisions.

IBM says the venture capital community is also keenly watching cloud technology startups, citing comments by Mike Grandinetti, Managing Director at Southboro Capital, saying that “We see cloud computing as the next frontier for major investments. Businesses that capitalise on cloud capabilities can go well beyond launching a product to actually expanding their business model and targeting new markets and new buyers.”

“The cloud is making the start-up business model more accessible to people with smaller budgets while transforming the level of productivity and accelerating innovation -- keys for VCs working to decide where to place their next big bets.”

In addition, IBM’s research found that leading organisations are looking to the cloud to differentiate them from their competitors, and they are 136% more likely to use cloud to reinvent customer relationships.

Compared to more cautious cloud adopters, leading organisations are:

•    117% more likely to use cloud to enable data-driven decisions

•    79% more likely to rely on cloud to locate and leverage expertise anywhere in the ecosystem for deeper collaboration

•    66% are using cloud to strengthen the relationship between IT and lines of business and the majority are using cloud to integrate and apply mobile, social, analytics and big data technologies.

IBM says that the study findings suggest that business and technology leaders should prioritise cloud investments in areas where they can differentiate from the competition.

It also says that, with the overall cloud market reaching as much as $244 billion by 2017, companies are looking to capitalise on this fast growing opportunity around the cloud for business transformation.

IBM says it has invested more than $6 billion in more than a dozen acquisitions since 2007 designed to accelerate its cloud initiatives, including 10 since 2010, with its cloud platform currently supporting some of the largest infrastructure projects in the world.

To help address the exponential growth of cloud computing, IBM  says it has engaged more than 100 academic institutions from around the world to collaborate on technology curricula for students and mid-career professionals to gain the latest skills in cloud computing and prepare them for high value jobs in the future.

In partnership with the IBM Academic Initiative these institutions have created new courses of study at the undergraduate, graduate and executive education levels that will include no charge access to IBM assets and cloud thought leaders, IBM says.

Higher education institutions from around the world partnering with IBM include London Metropolitan University, The Institute of Technology Blanchardstown (Ireland), Gurukul Kangri University (India), Panjab University (India), Vardhaman College of Engineering (India), Ngee Ann Polytechnic (Singapore), and Missouri State University, University of Tennessee-Chattanooga, University of Missouri - Kansas City, St. Mary's University (MN).

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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