Monday, 26 August 2019 10:21

Governments back Netflix Clickbait mini-series production in Melbourne Featured

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The Federal Government is providing $4.9 million to jointly fund with the Victorian Government the production of the Netflix mini-series Clickbait.

The Federal Government is providing the funding through the Location Incentive program, with the Victorian Government also supporting the production through Film Victoria’s Production Incentive Attraction Fund.

The Minister for Communications, Cyber Safety and the Arts, Paul Fletcher said the Morrison Government’s investment supports Australia as a filming destination of choice for big budget productions, providing the local screen industry with a steady pipeline of work.

“Securing this production will bring more than $36 million of new international investment to our shores, engage around 540 cast, crew and extras, and use the services of around 290 local businesses,” Minister Fletcher said.

Victorian Minister for Creative Industries, Martin Foley said Clickbait is a major coup for Victoria and will inject millions of dollars into the Victorian economy, and “provide emerging screen practitioners with opportunities to build their skills and be seen by audiences the world over”.

“Clickbait demonstrates the ingenuity of Victorian creatives, who after many years of honing their talents, are in demand by Hollywood, and have created a production that has caught the eye of global powerhouse Netflix.”

The mini-series will commence seven months of production and filming at Docklands Studios Melbourne and various locations around the city later this year.

Written, co-created and produced in Victoria, Clickbait is an 8-episode character-based thriller which explores the ways in which our most dangerous and uncontrolled impulses are fuelled in the age of social media, and reveals the ever widening fractures we find between our virtual and real life personas.

Co-created by Victorians Tony Ayres and Christian White, Clickbait will be produced by Melbourne-based Matchbox Pictures and Tony Ayres Productions together with UK production company Heyday Television for Netflix and NBCUniversal.


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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