The Federal Government is providing the funding through the Location Incentive program, with the Victorian Government also supporting the production through Film Victoria’s Production Incentive Attraction Fund.
The Minister for Communications, Cyber Safety and the Arts, Paul Fletcher said the Morrison Government’s investment supports Australia as a filming destination of choice for big budget productions, providing the local screen industry with a steady pipeline of work.
“Securing this production will bring more than $36 million of new international investment to our shores, engage around 540 cast, crew and extras, and use the services of around 290 local businesses,” Minister Fletcher said.
“Clickbait demonstrates the ingenuity of Victorian creatives, who after many years of honing their talents, are in demand by Hollywood, and have created a production that has caught the eye of global powerhouse Netflix.”
The mini-series will commence seven months of production and filming at Docklands Studios Melbourne and various locations around the city later this year.
Written, co-created and produced in Victoria, Clickbait is an 8-episode character-based thriller which explores the ways in which our most dangerous and uncontrolled impulses are fuelled in the age of social media, and reveals the ever widening fractures we find between our virtual and real life personas.
Co-created by Victorians Tony Ayres and Christian White, Clickbait will be produced by Melbourne-based Matchbox Pictures and Tony Ayres Productions together with UK production company Heyday Television for Netflix and NBCUniversal.