×

Warning

JUser: :_load: Unable to load user with ID: 63
Thursday, 13 October 2005 18:24

Google looking ever more disruptive

By
Google seems to be threatening to disrupt another established industry: newspapers driven by local advertising revenues.

The company is rumoured to be proposing to blanket San Francisco with a free WiFi access service and according to reports, one of the groups thought to be most at risk from such a move are local newspapers that could find themselves competing head to head with Google for local advertising revenues.

UK consultancy BWCS reports on its web site that "some analysts believe that a Google-powered local WiFi network could mean financial ruin for many papers. A city-wide network, such as that said to be in the pipeline for San Francisco, would allow the sponsored listings provider to offer users adverts on a block-by-block basis...Analysts looking at how the move may affect the local economy point to the damage that free online ad site, Craiglist, inflicted on newspaper revenues in the city. Craiglist, which was launched three years ago in San Francisco, allows most consumers and businesses to advertise for free. A recent survey by a local media consultancy estimated that Craiglist had cost newspapers in the area between $US50 million and $US65 million in lost advertising revenue during 2004."

Ominously , BWCS suggested "there is nothing to stop the cash-rich search engine behemoth buying into a local Yellow Pages company. If this pattern is to be repeated across the US and later Europe, then local city papers should be very worried."

With Telstra rumoured to be contemplating the sale of its Sensis directory arm, maybe Fairfax should be worried too!

WEBINAR event: IT Alerting Best Practices 27 MAY 2PM AEST

LogicMonitor, the cloud-based IT infrastructure monitoring and intelligence platform, is hosting an online event at 2PM on May 27th aimed at educating IT administrators, managers and leaders about IT and network alerts.

This free webinar will share best practices for setting network alerts, negating alert fatigue, optimising an alerting strategy and proactive monitoring.

The event will start at 2pm AEST. Topics will include:

- Setting alert routing and thresholds

- Avoiding alert and email overload

- Learning from missed alerts

- Managing downtime effectively

The webinar will run for approximately one hour. Recordings will be made available to anyone who registers but cannot make the live event.

REGISTER HERE!

LAYER 1 ENCRYPTION A KEY TO CYBER-SECURITY SOLUTION

Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.

DOWNLOAD!

VENDOR NEWS & WEBINARS

REVIEWS

Recent Comments