Google Domains comes somewhat as a surprise, given the quietness of the launch and how long it's taken Google to enter the domain space.
The tech giant says "businesses will be able to search, find, purchase and transfer the best domain for their business -- whether it's .com, .biz, .org, or any of the wide range of new domains that are being released to the web".
The service is invite-only for now, but business can expect standard features such as domain forwarding and domain management tools alongside other features like customisable sub-domains and email accounts that can be forwarded to existing Gmail addresses.
Google Domains exists seemingly as a business tool but Google explains that there will be no additional cost for private registrations. On top of this, "if private registration is selected, we cover the cost of keeping your details private".
Through its partners the company is also offering a website building option.
"Whether you're a rookie or a veteran, our website building providers offer everything you'll need to easily create a beautiful website," Google says on its page.
"This is an optional service offered by Shopify, Squarespace, Webbly and Wix. For an additional cost, you'll enjoy secure, reliable hosting, customisable web templates and powerful features like e-commerce, drag and drop creation and mobile site-management. No coding required!"
If you'd like to request an invite, click the "Manage my domains" link on the Google Domains page.