Friday, 04 October 2019 10:32

Fujitsu launches first Australian digital transformation centre Featured

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Macquarie University campus Macquarie University campus

Fujitsu has launched its first Digital Transformation Centre (DTC) in Australia, with the new facility located at the Macquarie University campus in Sydney.

Fujitsu says the new facility provides a purpose-built technology-assisted workshop space and resources for current and prospective customers in Australia and New Zealand to develop innovative ways to address key challenges through digital transformation.

The Australian DTC adds to Fujitsu’s worldwide capability, with already established DTCs in Tokyo, Osaka, Munich, London and New York.

Fujitsu says the DTC will help to bring together diverse skills from technology, business, and academia to provide new perspectives and to create new value, with its technology and design experts facilitating collaborative engagement with customers to achieve a “dynamic mix of knowledge, creativity, ideation, and concept development”.

Mike Foster, Chief Executive Officer, Fujitsu Australia and New Zealand said, “As Australian businesses continue to adapt to the challenges of the new digital age and what it means for their businesses, the DTC will provide an invaluable resource to help them identify ways to become a disruptor rather than be disrupted”.

“We have a strong focus on encouraging innovation, and the DTC is a place where imagination can meet possibility to shape a successful digital future,” Foster said.

“Working closely with Macquarie University paves the way for future collaborative ventures between Fujitsu and the University, where corporate and academia can work together on innovative projects that would benefit from a diversity of talent.

“Organisations can work with Fujitsu at the DTC to help address business challenges and redefine business problems with a view to jointly create a solution that takes into account different points of view.

Our customers will benefit from Fujitsu’s extensive experience in helping organisations accelerate innovation by working together under the FUJITSU HXD methodology.”

Bernard Mans, Interim Executive Dean, Faculty of Science and Engineering, Macquarie University, said, “Macquarie University has a strong record of innovation performance. Our students and researchers have been responsible for groundbreaking discoveries and solutions that have changed the world. The Fujitsu DTC will provide Fujitsu and its customers with access to exceptional Macquarie University talent and know-how, to help organisations create a clear roadmap to digital transformation success.”

“Australian businesses are making the transition to become fast, innovative digital businesses – but every business needs help,” said Tim Sheedy, Principal Analyst at technology research and advisory firm Ecosystm.

“They need somewhere to get away from their own prejudices; they need new perspectives; and they need innovation tools, processes and accelerators. Fujitsu's DTC could be a great starting point for senior executives to work with a diverse set of professionals, including academia, to design digital initiatives that help their business succeed.”

Fujitsu says it will make the facilities of the DTC available to customers who are interested in running ‘co-creation’ sessions to help solve specific business problems, with all workshop materials and content translated to digital content on interactive whiteboards and screens, with scanners at each desk.

The launch of Fujitsu's digital transformation centre follows the company's launch in July of its new Cyber Resilience Centre in Canberra, with the facility to oversee managed and professional security services across the Oceania region.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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