Fujitsu says the new facility provides a purpose-built technology-assisted workshop space and resources for current and prospective customers in Australia and New Zealand to develop innovative ways to address key challenges through digital transformation.
The Australian DTC adds to Fujitsu’s worldwide capability, with already established DTCs in Tokyo, Osaka, Munich, London and New York.
Fujitsu says the DTC will help to bring together diverse skills from technology, business, and academia to provide new perspectives and to create new value, with its technology and design experts facilitating collaborative engagement with customers to achieve a “dynamic mix of knowledge, creativity, ideation, and concept development”.
“We have a strong focus on encouraging innovation, and the DTC is a place where imagination can meet possibility to shape a successful digital future,” Foster said.
“Working closely with Macquarie University paves the way for future collaborative ventures between Fujitsu and the University, where corporate and academia can work together on innovative projects that would benefit from a diversity of talent.
“Organisations can work with Fujitsu at the DTC to help address business challenges and redefine business problems with a view to jointly create a solution that takes into account different points of view.
Our customers will benefit from Fujitsu’s extensive experience in helping organisations accelerate innovation by working together under the FUJITSU HXD methodology.”
Bernard Mans, Interim Executive Dean, Faculty of Science and Engineering, Macquarie University, said, “Macquarie University has a strong record of innovation performance. Our students and researchers have been responsible for groundbreaking discoveries and solutions that have changed the world. The Fujitsu DTC will provide Fujitsu and its customers with access to exceptional Macquarie University talent and know-how, to help organisations create a clear roadmap to digital transformation success.”
“Australian businesses are making the transition to become fast, innovative digital businesses – but every business needs help,” said Tim Sheedy, Principal Analyst at technology research and advisory firm Ecosystm.
“They need somewhere to get away from their own prejudices; they need new perspectives; and they need innovation tools, processes and accelerators. Fujitsu's DTC could be a great starting point for senior executives to work with a diverse set of professionals, including academia, to design digital initiatives that help their business succeed.”
Fujitsu says it will make the facilities of the DTC available to customers who are interested in running ‘co-creation’ sessions to help solve specific business problems, with all workshop materials and content translated to digital content on interactive whiteboards and screens, with scanners at each desk.
The launch of Fujitsu's digital transformation centre follows the company's launch in July of its new Cyber Resilience Centre in Canberra, with the facility to oversee managed and professional security services across the Oceania region.