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Monday, 12 August 2013 14:06

Facebook "no longer cool" says 13 year old


Facebook is on the outer, at least with teens, according to a scathing blog post from a 13 year old New York teenager.

Ruby Karp, a 13 year old New Yorker, took to Mashable to describe from her own perspective why kids are abandoning Facebook.

"Facebook is losing teens lately, and I think I know why," she writes.

"Part of the reason Facebook is losing my generation's attention is the fact that there are other networks now. When I was 10, I wasn’t old enough to have a Facebook. But a magical thing called Instagram had just come out ... and our parents had no idea there was an age limit. Rapidly, all my friends got Instagrams."

Ruby said Facebook is useless without friends to interact with.

"I soon discovered that Facebook is useless without friends," she said in the post.. "My only friend is, like, my grandma."

She also attacked the social media giant's policy of making users wait until they're 13 or over to use the service.

"Facebook was just this thing all our parents seemed to have," she said.

Karp also took aim at Facebook's constant tie-ins with products and companies, each vying for teenage dollars.

"No offence, but when I'm looking through my News Feed I don't really care about Pantene's new product," she writes.

"In the end, Facebook has been trying too hard. Teens hate it when people try too hard; it pushes them away.

"It's like if my mum told me not to do something - I immediately need to do it."

The company seems to be following a similar trajectory to Apple, which for a few months now has started to lose its 'cool' amongst youth.

The blog also follows comments from a 15 year old teen last year, who noted that she was ditching Facebook because it's "addicting, you end up getting lost in it and I don't like that," and iTWire's Mike Bantick asked "what is Facebook for?" in an article last month. One user lamented their "whole experience seems to have synthesised into a simple ‘social capital’ game in recent times."

Meanwhile some nice people over at RightMix Marketing have put together an infographic focussing on teen Facebook decline in the US.



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