Adam Mosseri, head of the news feed, said in a blog post that this year the company would prioritise the following kinds of news:
- News from publications that the community rates as trustworthy;
- News that people find informative; and
- News that is relevant to people’s local community.
He said a "trusted and representative sample" of Facebook's users in the US would provide the input for ranking news sources as far as trust was concerned. This would be rolled out to other countries later.
"Finally, people want more local news on Facebook. As we announced this month, we’re making it easier for people to see local news and information in a dedicated section. We’ll continue to work on ways to show more local news that is relevant to where people live," he said.
On 15 January, Facebook's chief Mark Zuckerberg said the social media behemoth would prioritise posts by users and their friends over those from publishers and brands.
This could make it more expensive for marketing agencies to push their clients' products.