Monday, 27 April 2015 13:27

Do Not Call Register now permanent

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More than 10 million telephone numbers listed on the Australian Communications & Media Authority (ACMA) Do Not Call Register are now permanent.

Under previous arrangements registrations of numbers expired after eight years, meaning numbers had to be re-registered.

“This means that the more than 10 million numbers currently on the Register will never need re-registering,’ said ACMA Chairman, Chris Chapman.

“For anyone wanting to opt out of unsolicited telemarketing calls and marketing faxes long term, any new registrations will also be valid permanently.”

And, while the numbers on the register are now permanent, you can still check or remove numbers from the Register at any time.

According to ACMA research, the register is working, with nearly 90% of people on the register reported a material reduction in unsolicited marketing calls after registration.

Chapman said the register is not, however, designed to stop or reduce scam calls and he encouraged caution when receiving unsolicited calls.

Chapman notes that it is illegal for most unsolicited telemarketing calls or marketing faxes to be made to numbers on the register, but says that the vast majority of businesses that use this type of marketing do the right thing, checking their contact lists against the register.

He said that since the launch of the register, marketers have checked over 8.5 billion numbers against it.

Australian mobile and landline phone numbers used primarily for private or domestic purposes, as well as fax numbers, are eligible to be registered and registration is quick, free and easy. To register a number click here or call 1300 792 958.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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