Tuesday, 13 December 2016 12:07

Divvy adds hotel carparks to its parking platform

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Online car parking platform Divvy Parking is partnering with hotel managment group TFE Hotels to roll out its smart parking solution, allowing users of the parking app to park in TFE hotel carparks in Sydney.

Divvy says the rollout of its smart parking solution across TFE Hotel’s portfolio of hotels — including Adina, Travelodge, and Vibe — further strengthens its alternative parking network, adding nine more locations to the company’s parking footprint in Sydney and surrounding high density areas.

According to Nick Austin, chief executive and founder of Divvy Parking, a large number of parking assets in hotels often sit under-utilised, particularly as not all guests need to use the facility.

Austin says the partnership allows TFE Hotels to make these under-utilised car spaces visible to the general public and in-bound guests, allowing the parking bays to be booked at competitive rates.

Austin says that, in addition to opening up more parking options in Sydney, where available car spaces are becoming scarce, Divvy allows TFE Hotels to better use its hotel assets and increase yield, while supporting the local community and commuters with great daily prices in competitive, high-density areas.

“This is a perfect example of how we can create efficiencies using existing infrastructure through smart technology,” Austin says.

“ Divvy is changing the parking industry by harnessing technology to create flexible parking options. Over time we want to make on-street parking a thing of the past, freeing up more lanes for traffic and reducing congestion in our cities.”

According to Austin, since Divvy was rolled out in Adina Apartment Hotel Sydney on Kent, utilisation of its car park has increased significantly, and eight other hotels near Sydney’s CBD — in Rushcutters Bay, Chippendale, Coogee, Manly-Warringah and North Ryde — will be on the Divvy platform by February 2017.

“We’re able to offer our guests a better parking experience, while making the most of unused car spaces and effectively sharing an increasingly scarce resource in the city,” said Rachel Argaman, chief executive of TFE Hotels.

"We’re looking forward to rolling the solution out across our portfolio and also implementing new services on the platform that will delight our guests.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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