Tuesday, 21 May 2019 10:31

Dell EMC sets up Asia Pacific AI ‘experience zones’

Dell EMC sets up Asia Pacific AI ‘experience zones’ Image David Castillo Dominici, FreeDigitalPhotos.net

Sydney is one of a number of artificial intelligence "experience zones" established across the Asia Pacific and Japan region by Dell EMC, in partnership with Intel, as part of a move to accelerate AI adoption across the region.

As well as Sydney, AI experience zones have been established in Seoul, Singapore, Tokyo and Bangalore, which EMC Dell says provide customers and partners with hands-on access to data science tools and AI experts.

The Dell EMC AI experience zones are now operational in Australia, India, South Korea and Singapore, with the Japan facility to open in June.

According to Dell EMC, research shows that while AI is part of many business strategies, many IT leaders are facing hurdles when it comes to implementing the new technologies.

The zones are designed to offer visitors what Dell EMC describes as an immersive AI experience, and serving as a catalyst for AI understanding and adoption amongst organisations in the Asia Pacific & Japan (APJ) region.

According to Dell Technologies’ Digital Transformation Index, AI is amongst the top spending priorities for business leaders in the APJ region, with one in two leaders planning to invest in AI in the next one to three years as part of their digital strategy.

However, Dell says 95% of companies are still experiencing transformation roadblocks, one of which is lack of in-house skill sets and expertise.

Built within existing Dell EMC customer solution centres, the company says the new AI Experience Zones are open to customers and partners looking to gain a comprehensive understanding of AI technologies and advancements, as well as practical, hands-on AI solutions design and deployment experience.

Aimed at providing access to Dell EMC’s AI expertise and technology across the region, the company says the AI Experience Zones place a strong emphasis on simplifying AI deployments for customers.

“Through masterclass training, AI expert engagements, and collaboration opportunities available on-site, customers are guided through the necessary steps to kick-start AI initiatives including design, installation, maintenance and, most importantly, delivering tangible business outcomes for their organisations,” Dell EMC notes.

“The timely adoption of AI will create new opportunities that will deliver concrete business advantages across all industries and business functions,” says Chris Kelly, vice president, Infrastructure Solutions Group, Dell EMC, APJ.

“Companies looking to thrive in a data drive era need to understand that investments in AI are no longer optional – they are business critical. Whilst complex in nature, it is imperative that companies quickly start moving from theoretical AI strategies to practical deployments to stay ahead of the curve.”

Dell EMC cites a recent IDC report showing that worldwide spending on AI systems is forecast to reach US$35.8 billion in 2019, an increase of 44% over the amount spent in 2018.

"Significant worldwide artificial intelligence systems spend can now be seen within every industry as AI initiatives continue to optimise operations, transform the customer experience, and create new products and services", said Marianne Daquila, research manager, Customer Insights & Analysis at IDC.

“The APJ region is building intelligent organisations powered by data, with AI technology woven into their digital fabric,” said Andrew Underwood, chief technology officer, High Performance Computing & Artificial Intelligence, Dell EMC, APJ.

“The Dell EMC AI Experience Zones provide a unique space where customers and our partners can explore, test out, and learn about the different physical and virtual components that make up an AI ecosystem. This initiative is the focal point of our commitment to fostering knowledge sharing between CIOs, our ready team of technology experts, and industry partners to accelerate AI adoption and innovation for the region.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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