Thursday, 06 September 2018 12:28

Deliveroo adding thousands of restaurants with launch of new service

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Online food delivery and ordering business Deliveroo says it is adding thousands of new restaurants across Australia to its platform with the launch of a new service — Marketplace+ — with restaurants able to make deliveries to customers using its 6500 riders.

Deliveroo says the new service, being rolled out this month, will allow restaurants with their own rider fleets to join Deliveroo and make deliveries using their own drivers while also being able to make use of its Australian rider network.

According to Deliverooo, the nationwide launch of Marketplace+ means customers on the app will see both restaurants who make use of Deliveroo’s network of riders ‘core’ delivery network and restaurants who deliver meals themselves.

Marketplace+ has already been rolled out by Deliveroo in other countries, including the UK, France, Italy, the Netherlands and Belgium.

And Deliveroo predicts that the service will play a key part in adding 6000 additional restaurants to the platform in Australia by the end of the year, doubling current numbers to over 12,000 restaurants available on Deliveroo.

Deliveroo Australia country manager Levi Aron said that with the launch of Marketplace+ in Australia Deliveroo is taking the next step towards becoming the “definitive food company that can provide consumers the best selection, price and service”.

“Today we are unveiling the next big step in our plan to offer customers an even greater choice of restaurants, at a greater range of prices, while continually improving service. Our ambition is to become the definitive food company and this is a vital part of achieving that aim.

“Deliveroo will work with thousands more restaurants as we grow across Australia."

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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