Frank Bauer, who was part of Continuum’s founding team, will help to lead the company’s regional expansion as the new APAC managing director.
Robert Kocis, chief revenue officer at Continuum, says the new office underscores Continuum’s “tremendous partner growth in the Australia and New Zealand markets over the past two years”.
He says the investment will help Continuum to directly support partners as they expand across the Asia Pacific region, maintain high service levels and build on strong demand for the company’s products and services.
“While it reinforces our commitment to our regional partners, the new office also represents our first step in expanding our footprint in this high growth and competitive market.”
Kocis said Frank Bauer’s 18 years of IT channel experience would be instrumental in Continuum’s APAC success, “leading the strategic initiative to build a strong regional foundation”.
“With a proven record of performance and relationship-building, he will use his strengths to work in close cooperation with regional managed service providers, IT service providers and office equipment dealers to achieve their business goals.”
Bauer said Continuum’s expansion into the Asia Pacific market with a new office and team solidified the company’s commitment to success in the region.
With the addition of the new regional headquarters in Sydney, Continuum now operates from six offices, including Boston, Massachusetts (corporate headquarters); Cranberry Township, Pennsylvania; Houston, Texas; London, England; and Mumbai, India.