Thursday, 11 May 2017 20:45

CompTIA releases ANZ channel industry roadmap


Non-profit trade association CompTIA has released its first ANZ channel IT industry roadmap identifying emerging, current and fading industry trends, and providing guidance on potential threats and opportunities in the market.

The report, released on Thursday, identifies potential threats including disintermediation of the channel, increased pace of change, changing profitability model, security and skills shortages, while potential opportunities include lower cost of entry for new partners, performance and speed of delivery, increased collaboration between partners, security and digital transformation.

Moheb Moses, ANZ community director, CompTIA, and director, Channel Dynamics, said, “The ANZ Channel Industry Roadmap brings together the collective ideas of the CompTIA ANZ Channel Community, reflecting the joint thinking of more than 100 people from all tiers of the channel.

“This is the first tangible report produced by CompTIA ANZ Channel Community, and is designed to act as a guide for members, identifying emerging, current and fading industry trends, and providing guidance on potential threats, opportunities and possible actions that solution providers and MSPs should consider.”

The report lists some of the activities channel businesses can undertake to mitigate threats and take advantage of the opportunities, including:

  • Become involved in government lobby initiatives to encourage young people to enter the IT workforce or enrol in IT courses and education;
  • Train existing staff to up-skill and cross-skill them;
  • Look at collaboration opportunities with niche partners that fill a specific skills gap;
  • Join industry associations to network and learn more about training and conference opportunities;
  • Consider internships and apprenticeships for new staff;
  • Get involved in industry initiatives that promote the IT industry and technology as a possible career;
  • Join technology and vendor user groups;
  • Attend industry and business networking events;
  • Engage in LinkedIn groups and discussions in their areas of expertise;
  • Leverage vendor-sponsored events to develop relationships with strategic partners;
  • Leverage vendor and distribution representatives for introductions to partnerships; and
  • Develop strategic partnerships with security vendors and then invest in security enablement for sales and technical staff.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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