Thursday, 23 March 2017 11:44

Companies pull Google ads after appearing on unsuitable sites Featured

By

Companies in the US are starting to pull advertising from Google sites, in reaction to the search engine behemoth placing ads on unsavoury UK sites.

A number of UK firms pulled their ads after discovering that these had been displayed alongside content such as videos by alleged terrorist sympathisers, the Wall Street Journal reported.

Google reacted by saying it would assert more control over where ads on its network appear.

The WSJ said big media-buying organisations had been behind Google to find out where the ads of their clients were appearing, with queries designed to find out whether these ads had appeared next to what was deemed undesirable content.

AT&T said on Wednesday it was pulling its ads from YouTube and the Google Display Network; the latter places ads on content from third parties.

An unnamed big beverage company had pulled most of its advertising from the same Google services in 30 countries, the report said.

Verizon has also pulled its Google ads. "Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation," a Verizon spokesperson told Business Insider.

"We are working with all of our digital advertising partners to understand the weak links so we can prevent this from happening in the future."

Last week, the British arm of the French firm Havas SA withdrew ads for clients in the UK from YouTube and the Google Display Network.

Havas SA’s chief executive Yannick Bolloré said his firm was investigating whether ads should be removed globally.

Google told the WSJ: "We don’t comment on individual customers but as announced, we've begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear.

"We’re also raising the bar for our ads policies to further safeguard our advertisers’ brands."

WEBINAR event: IT Alerting Best Practices 27 MAY 2PM AEST

LogicMonitor, the cloud-based IT infrastructure monitoring and intelligence platform, is hosting an online event at 2PM on May 27th aimed at educating IT administrators, managers and leaders about IT and network alerts.

This free webinar will share best practices for setting network alerts, negating alert fatigue, optimising an alerting strategy and proactive monitoring.

The event will start at 2pm AEST. Topics will include:

- Setting alert routing and thresholds

- Avoiding alert and email overload

- Learning from missed alerts

- Managing downtime effectively

The webinar will run for approximately one hour. Recordings will be made available to anyone who registers but cannot make the live event.

REGISTER HERE!

LAYER 1 ENCRYPTION A KEY TO CYBER-SECURITY SOLUTION

Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.

DOWNLOAD!

Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

VENDOR NEWS & WEBINARS

REVIEWS

Recent Comments