Wednesday, 05 July 2017 12:39

Cloudera partners with Digital Alchemy

Cloudera partners with Digital Alchemy Image courtesy of Stuart Miles at

Global machine learning and advanced analytics provider Cloudera has partnered with Australia’s data-driven marketing company Digital Alchemy.

Under the partership Cloudera’s solutions will form the core of Digital Alchemy’s decisioning program, designed to drive relevant, timely communications to the consumer.

Digital Alchemy says the partnership is aimed at empowering clients to make informed, flexible business decisions via two core offerings – CoreBox, a future-proof marketing automation solution and uDecide a machine learning decisioning engine.

Cloudera’s Hadoop-based enterprise Data Hub forms the core of Digital Alchemy’s data analytics program, providing what Cloudera claims is a fast, secure and easily scalable platform that adapts to changing business demands.

Cloudera was selected by Digital Alchemy after a competitive evaluation process.

“We were trying to find a big data platform that was easily scalable in terms of computation and storage capability, and more importantly, one that was easy to manage,” says Regan Yan, chief executive officer at Digital Alchemy.

“Being an analytics consultancy, the need to make maintenance and management less resource-intensive is not only essential to the upkeep of our quality standards, but essential to maintaining our competitive advantage.”

According to Shyam Sundar Srinivisan, country manager, Cloudera Australia, the partnership is testament to Cloudera’s “advanced standing in Australia, and points to the maturity of our offering”.

“As customer journeys become increasingly self-directed and businesses rely on data driven insights, we are uniquely placed to help smart, fast-moving, innovative companies like Digital Alchemy achieve their goals.”

Julian Lee, technical director, Digital Alchemy, says the decision to partner with Cloudera plays a “fundamental role in our business transformation strategy, as we work towards being a dynamic decisioning company”.

”Our key competitive advantage is the machine learning aspect of our predictive analytics solution, so it goes without saying that we have high computational demand. As such, Cloudera’s ability to manage, monitor, and scale clusters quickly and efficiently is the essential foundation that supports all our complex capabilities.”

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Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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