For the months of May-July, Canon is giving consumers a chance to earn cash back, with a “Donate or Keep” twist. The campaign, which will see a range of Canon printers promoted through partnered retailers, plays on the fact that a quarter of Australians donate spontaneously. When consumers purchase a Canon printer, they’ll face a dilemma – do they donate their cash back to charity or keep it for themselves?
A wide variety of Canon printers from the PIXMA, PIXMA Endurance, SELPHY, MAXIFY and PRO families will be available as part of the "Donate of Keep?" campaign.
Jason McLean, Director – Canon Consumer Imaging, Canon Australia, said, “Donate or Keep supports our corporate philosophy of Kyosei – a Japanese word that means living and working together for the common good. We’re proud to partner with some of Australia’s most respected charities, giving consumers the chance to make a difference with the purchase of their new printer.”
Canon’s research also showed
- New South Welshmen are most generous at $265 per year;
- West Australians at $262;
- Victorians at $200;
- Queenslanders at $126;
- South Australians at $103; and
- Tasmania, Northern Territory and ACT – let’s keep that quiet.
Canon’s partnered charities
By partnering with three of Australia’s leading charitable organisations, the ‘Donate or Keep?’ campaign lets consumers donate to the cause that means most to them.
To be a part of Canon’s "Donate or Keep?" campaign, consumers can head into retail partner stores including Harvey Norman, The Good Guys, Big W, and Officeworks among others.