Monday, 15 May 2017 15:08

Canon 'Donate or Keep' to help Aussie charity givers


The average Aussie donates about $200 per year – some a whole lot more and some less. Canon wants to make it easy to donate and help the Cancer Council Australia, Australian Red Cross and Starlight Children’s Foundation.

For the months of May-July, Canon is giving consumers a chance to earn cash back, with a “Donate or Keep” twist. The campaign, which will see a range of Canon printers promoted through partnered retailers, plays on the fact that a quarter of Australians donate spontaneously. When consumers purchase a Canon printer, they’ll face a dilemma – do they donate their cash back to charity or keep it for themselves?       

A wide variety of Canon printers from the PIXMA, PIXMA Endurance, SELPHY, MAXIFY and PRO families will be available as part of the "Donate of Keep?" campaign.

Jason McLean, Director – Canon Consumer Imaging, Canon Australia, said, “Donate or Keep supports our corporate philosophy of Kyosei – a Japanese word that means living and working together for the common good. We’re proud to partner with some of Australia’s most respected charities, giving consumers the chance to make a difference with the purchase of their new printer.”

Charity really does begin at home, with 91% of Australians saying they would rather donate to local charities than those overseas. Charity also impacts consumer loyalty as 68% of Australians said they would be more inclined to buy products if a percentage of the price was donated to charity. Females (76%) are more generous than males (69%). 60% of millennials would donate more it if was easier and children’s charities are the most likely to receive support.

Canon’s research also showed

  • New South Welshmen are most generous at $265 per year;
  • West Australians at $262;
  • Victorians at $200;
  • Queenslanders at $126;
  • South Australians at $103; and
  • Tasmania, Northern Territory and ACT – let’s keep that quiet.

Canon’s partnered charities

By partnering with three of Australia’s leading charitable organisations, the ‘Donate or Keep?’ campaign lets consumers donate to the cause that means most to them.

The three are the Cancer Council Australia, Australian Red Cross and Starlight Children’s Foundation.

To be a part of Canon’s "Donate or Keep?" campaign, consumers can head into retail partner stores including Harvey Norman, The Good Guys, Big W, and Officeworks among others.

WEBINAR event: IT Alerting Best Practices 27 MAY 2PM AEST

LogicMonitor, the cloud-based IT infrastructure monitoring and intelligence platform, is hosting an online event at 2PM on May 27th aimed at educating IT administrators, managers and leaders about IT and network alerts.

This free webinar will share best practices for setting network alerts, negating alert fatigue, optimising an alerting strategy and proactive monitoring.

The event will start at 2pm AEST. Topics will include:

- Setting alert routing and thresholds

- Avoiding alert and email overload

- Learning from missed alerts

- Managing downtime effectively

The webinar will run for approximately one hour. Recordings will be made available to anyone who registers but cannot make the live event.



Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.


Ray Shaw

joomla stats

Ray Shaw  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



Recent Comments